build your marketing plan part 1 - the brand promise
Post on 16-Nov-2014
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For Small Businesses
RelationshipsThoughts….Feelings
Shortcuts
• THE PROCESS– Develop a Brand Promise– Build a Signature
Branding
Your Shortcut
Flickr photo by amelungc
I. VALUES
1. Creativity
I. VALUES
1. Creativity2. Fanatical attention to consistency and detail
I. VALUES
1. Creativity2. Fanatical attention to consistency and detail
3. Preservation of ________ Magic
I. VALUES
1. Creativity2. Fanatical attention to consistency and detail
3. Preservation of ________ Magic
I. VALUES
Write your top three values now.
II. MISSION
Center of Focus
II. MISSION
“To solve unsolved problems innovatively”
Center of Focus
II. MISSION
“To solve unsolved problems innovatively”
Write a mission statement now.
III. VISION
III. VISION
“To be the global leader in nourishing people”
PROMISE SPOTTER
III. VISION
“To be the global leader in nourishing people”
PROMISE SPOTTER
IV. THE PROMISE
IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
IV. THE PROMISE
“Safety”
Be True – Be Bold
“To anticipate your needs”
Write your brand promise now.
For Small Businesses
TheMarketingSpot.blogspot.com254-399-8093
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