building a 360 degree customer view
Post on 21-Nov-2014
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Meet your experts
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360o Customer viewGetting it done: Agile
Ziryan Salayi
Business ConsultantTietoziryan.salayi@tieto.com
© 2011 Tieto Corporation
Omnichannel
3
© 2011 Tieto Corporation4
Customer
Contact
Product
© 2011 Tieto Corporation
Customer
Contact
Product
55
© 2011 Tieto Corporation6
© 2011 Tieto Corporation
Project Phases• No Time to waste• Deadlines• Quality• Requirements
7
© 2011 Tieto Corporation
No Time to Waste
8
© 2011 Tieto Corporation
Deadlines
9
© 2011 Tieto Corporation
Quality
10
© 2011 Tieto Corporation
Requirements
11
© 2011 Tieto Corporation
Approach
12 2011-05-20
Product backlog
Sprint planning
Demo
Retrospective
Potentially shipping product
Product ownerDaily meeting
2 weeks
© 2011 Tieto Corporation13
“we want the same as Mobile” (Sprint 1)
© 2011 Tieto Corporation14
Final product- Layout improved- Introduced new Functionalities- Removed unwanted functionalities
© 2011 Tieto Corporation
Demo
15
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