building a 360 degree customer view
DESCRIPTION
merging the retail and customer contact channelTRANSCRIPT
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Meet your experts
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360o Customer viewGetting it done: Agile
Ziryan Salayi
Business [email protected]
© 2011 Tieto Corporation
Omnichannel
3
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Customer
Contact
Product
© 2011 Tieto Corporation
Customer
Contact
Product
55
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© 2011 Tieto Corporation
Project Phases• No Time to waste• Deadlines• Quality• Requirements
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© 2011 Tieto Corporation
No Time to Waste
8
© 2011 Tieto Corporation
Deadlines
9
© 2011 Tieto Corporation
Quality
10
© 2011 Tieto Corporation
Requirements
11
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Approach
12 2011-05-20
Product backlog
Sprint planning
Demo
Retrospective
Potentially shipping product
Product ownerDaily meeting
2 weeks
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“we want the same as Mobile” (Sprint 1)
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Final product- Layout improved- Introduced new Functionalities- Removed unwanted functionalities
© 2011 Tieto Corporation
Demo
15