building a culture of innovation: an example from agribusiness

Building a culture of innovation

Creating start-ups in a mature industry

An example from AgribusinessMark Bidwell

CEO, nowheredigital

‘Culture eats strategyfor breakfast’ Peter Drucker

Future Farme

r

Integrate

Innovate

Outperform

Syngenta Strategy with Grower Needs at its Heart

* Excluding Lawn & Garden Source: Syngenta estimates

Syngenta sales by key crop*Estimated market size

Expanding leadership position by shaping a bigger market

$70bn

$200bn

Cultures of Innovation – with game-changing, sustainable potential

Business Model Innovation

Business ProcessInnovation

Product & ServiceInnovationConventional

Post-Conventional

CULTURE OF INNOVATION

NuCoffeeDouble sided business model drives demand at grower and roaster level

Roaster Consumer

Grower

+ +

Fruits quality contractEnables growers to meet changing market requirements and secure access to markets

‘Syngenta…the Apple of Agribusiness, blossoms with its farm-to-fork model’ Financial Times‘Fruit quality contract provides growers with assured income’ Goldman Sachs

The Journey

1Create the Context

2Build the Container

!!

4Scale the Tools,

Liberating Disciplines

5Be the Change

3Ride the Creative Roller-Coaster™

?!!

Create the Context

Discover and harness the power of core purposeIdentify a unique space in the future that you can shape, make and ownResource the organization to transform – to innovate from here to there

Build the Container

“SLWG” Single Leader Work Group

TAKING UP SPACE

Peak Performing Teams

!!

HOLDING SPACE

Build the Container

!!!!

!!!!

!!

CollectiveintelligenceIntersectionDifference

Creative Insight & Collective Breakthrough

+ + + =Creative Tension

Flat-Lining

!!?

Ride the Creative-Rollercoaster

UNKNOWNUnconscious

InvisibleImplicate

KNOWNConscious

VisibleExplicate

Scale the Tools, Liberating Disciplines

Eco-System Events

nowhere

Be the Change

BREADTHBeing larger than the

greatest energetic disturbance

DEPTHHolding the informational differences between the

highs and lows of the creative processKNOWN

UNKNOWN

The Journey

1Create the Context

2Build the Container

!!

4Scale the Tools,

Liberating Disciplines

5Be the Change

3Ride the Creative

Roller-Coaster

?!!

Some simple take-aways

Define your WHY

“Those who have a WHY [core purpose] can bear almost any HOW” – Viktor Frankl, Man’s Search for Meaning

Some simple take-aways

Get curious

“Curiosity may have killed the cat but it saved by ass” – Michael J Fox

Some simple take-aways

Get resourced

“Learning and leadership are indispensable of one another” – J.F. Kennedy

Are you looking for practical resources to support your work?

Do you have a case study for inclusion in my upcoming book?

mark@now-here.com www.meetmarkbidwell.com