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Bui lding a Ki l ler Mobi le App

CEO of award-winning Dreamr. 10 Years experience in digital and former student dropout of Manchester Metropolitan University.

Say hi on Twitter and my website:twitter.com/mylokayemylokaye.com

Building a Killer Mobile App

Mylo Kaye

Say hi on Twitter:@tom_dreamr@seb_dreamr

Building a Killer Mobile App

Tom - Marketing Manager Seb - Business Development Manager

Award-winning design and development agency that works with start-ups, brands and entrepreneurs.We work with brands to design and develop iPhone and Android apps for the Phone, TV, and Watch along with bespoke websites.

Building a Killer Mobile App

Who are Dreamr?

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

Steve Jobs, Former CEO, Apple

01

From Idea to RealityHow to come up with that killer idea and how to find a gap in what’s already an over saturated market.

Mylo

0203

Agenda

Building a Killer Mobile App

04

Building a foundation for successWhy developing a technical spec is important, and how to decide whether to create a MVP or fully functioning product.

Mylo

Gaining momentum & moneyWhy your journey doesn't stop on 'launch' and how to hit the charts

Tom & Sebastien

Q&A

a briefhistory of apps

appap/

noun COMPUTINGnoun: app; plural noun: apps

1 a self-contained program or piece of software designed to fulfil a particular purpose; an application, especially as downloaded by a user to a mobile device."apparently there are these new apps that will actually read your emails to you"

Building a Killer Mobile App

A brief history of apps

83

PredictionSteve Jobs predicts ‘software distribution system’ aka the

App Store

07

iPhone App Store launchedFirst ever native apps

available to download on the iPhone

97

Pre-Installed on the Nokia 6110, Snake takes the world

by storm

First ‘Entertainment’ App

14

Apple App Store reaches huge milestone.

75 Billion Downloads

16

Like it or not; Pokemon Go rakes in £1.2 Million per day

in sales

Pokemon Smash Hit

Building a Killer Mobile AppSources: AVG Technologies / bgr.com

From Idea to RealityLearn how the ‘pros’ come up with ideas that make millions and how to avoid the common pitfalls of building your app.

This in-depth look from industry experts will explore how easy it is to go from idea to reality in just a few weeks.

Building a Killer Mobile App

• Keep it simple

• Take the shortest route

• Solve a problem

From Idea to Reality

Building a Killer Mobile App

Keep it simpleDon’t please everyone

Simple is efficient

Don’t stray

From idea to reality

Building a Killer Mobile App

Take the shortest routeFail fast

Get out there

Watch out (competitors)

From idea to reality

Building a Killer Mobile App

Solve a problemMake people need your app

Fix what’s broken

Innovate, Innovate, Innovate

From idea to reality

Building a Killer Mobile App

Building a foundation for success

Why a technical spec is important, and how it will save you thousands. Decide on your execution, whether to build a basic app or go for feature-rich all singing all dancing.

Building a Killer Mobile App

• Creating a spec

• MVP or Full

• Infrastructure

Essentials

Building a foundation for success

Building a Killer Mobile App

Creating a specBe specific

Think about the user

Don’t overcomplicate

Building a foundation for success

Building a Killer Mobile App

MVP or All singingLaunch or drain cash

Get to market

Fail fast

Building a foundation for success

Building a Killer Mobile App

Infrastructure EssentialsInvest early

Build for the future

Find the right partners

Building a foundation for success

Building a Killer Mobile App

Gaining momentum & moneyHow to keep engagement and grow your user base. Tips and advice to keep users coming back, gaining momentum and finance.

Building a Killer Mobile App

• Ticking the boxes

• Pre-Release

• Post-Release

Gaining momentum & money

Building a Killer Mobile App

Ticking the boxesRetention

Growth

Monetisation

Gaining momentum & money

Building a Killer Mobile App

Pre-releasePresence

Press

Social

Gaining momentum & money

Building a Killer Mobile App

Post-ReleasePaid campaigns

SEO

Growth Hacking

Gaining momentum & money

Building a Killer Mobile App

Summary

Building a Killer Mobile App

Solve a problem

Keep it simple

Take the shortest route

Building a Killer Mobile App

Thank you

Building a Killer Mobile App

Hungry for more?

Design is the single most important part of your project, it’s what everybody sees.

Design

Market your app to the world with our expert knowledge and techniques.

Marketing

Agile techniques to deliver exceptional code on time and on budget.

Development

0161 824 1443 / sv@dreamr.ukwww.dreamr.uk

Talk to Sebastien

Building a Killer Mobile App

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