building a social agency

The presentation will begin shortly…

#socialagency

Who are these people talking to me?

Jim Tobin@jtobinignitesocialmedia.com

Eric Boggs@ericboggs

argylesocial.com

#socialagency

Details• Jim will lead Q/A at the end of the call.• Tag your tweets/questions with #socialagency.• We’re recording this shin dig.• We’ll send an email follow up to everyone.

• Argyle is @argylesocial.• Jim is @jtobin.• Eric is @ericboggs.

#socialagency

30-Second Ignite Commercial

#socialagency

30-Second Argyle CommercialThe Social Marketing Practices of

the Internet Retailer 500

Feb 23 – details via email soon

The Ignite Story

#socialagency

Jim has been doing this a while…

#socialagency

Evolution of the Firm, Market, & Clients

http://store.glennz.com/

#socialagency

Evolution of the Firm, Market, & Clients

Key Takeaways:• Find your niche and exploit it.• Focus, focus, focus.• Have the discipline to say “no”.

Building a Social Agency

#socialagency

Pitching Your Services

http://store.glennz.com/

#socialagency

Pitching Your Services

Key Takeaways:• Win with ideas first, then, win with

experience.• Share your expertise freely, • Walk the walk – win with your social

content.

#socialagency

Delivering Value to the Client

http://store.glennz.com/

#socialagency

Delivering Value to the ClientKey Takeaways:• Plan strategically from the start.• The Ignite Method –

http://ar.gy/ignitemethod

#socialagency

Saying No

http://store.glennz.com/

#socialagency

Saying No

Key Takeaways:• Choose your specialty and stick with

it.• Know thy self…then know the client.• Dumb money won’t build a long-term

value.

#socialagency

Working With the Client

http://store.glennz.com/

#socialagency

Working With the Client

Key Takeaways:• Clearly define the relationship– The Client sets the business objectives. – Your agency delivers.

• Create workflows & feedback loops. Use them.

• Make friends with the PR team.

#socialagency

Scaling Your Operation

http://store.glennz.com/

#socialagency

Scaling Your Operation

Key Takeaways:• Scaling is by far the hardest part.• Culture eats strategy for lunch.• Celebrate the wins.

The Social Agency Great Beyond

#socialagency

Social Moves Downstream

http://store.glennz.com/

#socialagency

Social Moves Downstream

Key Takeaways:• What do you have to say that is

interesting?• Think beyond platforms, think about

outcomes. • Done well, social is an enabler for

SMBs.

#socialagency

A Rapidly Changing Business Model

http://store.glennz.com/

#socialagency

A Rapidly Changing Business ModelKey Takeaways:• Recognize the competition.• Wins come down to road vs. narrow

focus.

#socialagency

A Growing Social Footprint

http://store.glennz.com/

#socialagency

A Growing Social Footprint

Key Takeaways:• Expect more changes…• The platform isn’t the solution.• Remember POST:– People, Objective, Strategy, Technology

#socialagency

Questions & Answers & Thanks!The Social Marketing Practices of

the Internet Retailer 500

Feb 23 – details via email soon