building a social media strategy from scratch

Building a Social Media Strategy from Scratch

 2,049 followers

 1,285 followers

1,663 followers

1,542 followers

3,218 followers

782 followers

384 followers

3,334 followers

10,923 followers

Price Time

Quality

Start with a focused area

Talk to a lot of people

Look at your competitors

IMPACT

REACH

ENGAGEMENT

Video Marketing

YouTube is the second largest search engine in the world.

Live streaming is up over 600% in the last year

By 2013, video will account for 90% of consumer internet traffic

Video tours yield 35% in online sales conversion

A 7% increase in conversion rate, exceeded enrollment goals by 30%.

LEADS

o  People

o  Events

o  News

o  Photos

o  Stories

o  Goals

o  Crazy Ideas

1.  Don’t get enamored by the tools 2.  Start with a focused area 3.  Talk to a lot of people 4. Look at your competitors 5.  Build a broad strategy before

tactics 6.  Align with organizational goals 7.  Build a team – don’t be a lone

ranger 8.  Measure everything

karlynmorissette@gmail.com www.doteduguru.com @KarlynM www.rebelphd.com