building mutuallybeneficialagencyrelationships

It Takes Two, Baby!Building a Healthy Relationship with Your PPC Agency06.26.12

First things first…

…this goes both ways!

• This is not a one-sided relationship

• All must be held accountable for success

• Don’t think so?

Objectives

• New relationship? What should you do?

• What are some sources of client/agency rifts?

• How should your agency be handling themselves to get what they need?

• What can you to do stay on your Account Manager’s radar?

• Maintaining the client/agency relationship long term

• Hanapin examples & experiences

New Relationship? Ask Questions!

Getting started

• Establish goals

• Determine communication frequency

• Dive in to previous relationships, where applicable

• Don’t be scared

Client/Agency Rifts

Client/Agency Throwdowns

• Goals

• Communication

• Ego

• Wild Cards

Positive Agency Behaviors

Agency+

• Be proactive

• Deliver the bad news

• Stay positive

Maintaining Attention

Hey! Over here!

• You aren’t being ignored

• Keep up on your end

• Back scratching=good

Long Term Maintenance

Keeping it going

• Don’t forget the basics

• Be open to new opportunities

• Challenge one another

Been There, Handled That

You think you’ve seen it all…

• Bad agency

• Bad client

• Good agency

• Good client

Questions?

Join us next month!Topic: Why Your PPC Account Needs an AuditPresenter: Sam Owen