building the digital branch

Building theBuilding theDigital Digital Branch:Branch:

David Lee KingDavid Lee KingTopeka & Shawnee County Public LibraryTopeka & Shawnee County Public Library

davidleeking.comdavidleeking.com

designing designing effective effective

library websiteslibrary websites

Defining theDefining theDigital Digital BranchBranch

no interactionno interaction

traditional websitetraditional website

no meetingsno meetings

no staffno staff

no no collectioncollection

about the about the librarylibrary

It’s It’s ABOUTABOUT the library the library

It’s not It’s not THETHE library library

digital branch...

buildingbuilding

communitycommunitycollectioncollection

staffstaff

buildingbuilding

a digital branch has...

a digital branch has...

staffstaff

real staff

http://flickr.com/photos/freedryk/2170438778/http://flickr.com/photos/osuvalleylibrary/523383761/

http://flickr.com/photos/olympiclibrarian/303827560/in/set-72157600282345979/

collectioncollection

a digital branch has...

real collection

http://flickr.com/photos/lollyknit/2154242047/http://flickr.com/photos/chrisbrogan/2704762582/

communitycommunity

a digital branch has...

real community

a digital branchis the actual

library, just online

A Guide A Guide totoUsabilityUsability

What is usability?

• figure out what to test• create a question that tests that• write specific questions

Creating your Test: Creating your Test: QuestionsQuestions

Test Description

• “The goal of this study is to evaluate how people find information using our website. I will ask 15 questions and would like you to think out loud while looking for the answer. I will time you, and will stop you after 3 minutes have passed. Don’t worry if you can’t find the answer every time–we are testing our Web site, not you! Each answer can be found using the library’s Web site. The test should take no more than 20 minutes. Do you have any questions?”

VolunteersVolunteers

• Think of this step as the consumer “taste test”

• Administering the test is the easiest part of a usability study.

• read the explanation, whip out your stopwatch, and say “go.”

Administer Administer the testthe test

Analyzing the test

• Wording Problems• Design Problems• Complete your usability test,

redesign, and then … do it all again.

Common ProblemsCommon Problems

Live Card Live Card SortingSorting

flickr.com/photos/dunk/152121217/

handout #1

Q&A Time!

Gathering Gathering InfoInfo& Planning& Planning

handout #2

mindjethow I summarize findings

Q&A Time!

Building Building it!it!

sitemap pic here - what to do with itSitemapSitemap

Creative Brief- Purpose- Goals- Primary Audience- Why viewers use section- Tasks section accomplishes- Content requirements- Functionality requirements

handout #3

mockup pic &

explanation

touching touching base with base with everyoneeveryone

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release daterelease date

flickr.com/photos/heartrush/376989166/

Q&A Time!

What’What’s s Next?Next?

the day after Opening Day

web analyticsweb analytics

rinse, rinse, repearepeatt

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Q&A Time!

CreatingCreatingCommuniCommunitytyOnlineOnline

flickr.com/photos/thecrazyfilmgirl/3248283617/

flickr.com/photos/ky_olsen/3133347219/

listen for ...listen for ...

flickr.com/photos/carbonnyc/1359721335/

flickr.com/photos/lanuiop/401252404/

how to how to listenlisten

flickr.com/photos/jliba/3496259672/

friendingfriending

flickr.com/photos/travelinlibrarian/3424301792/

start start conversatioconversatio

nsns

flickr.com/photos/travelinlibrarian/3424967893/

multimediamultimedia

stuff to stuff to rememberremember

flickr.com/photos/nanpalmero/4432186135/

checking inchecking in

treat the treat the mayor!mayor!

respondrespond

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new new service?service?start start

here...here...

Planning Planning forforExpansionExpansion

Q & A Q & A Time!Time!