building your brand on · by instagram • your cap9on should tell the story behind the image and...
Post on 18-Jul-2020
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BUILDING YOUR!BRAND ON!
SOCIAL MEDIA!A complete guide to increasing engagement and sales
IMPORTANCE OF SOCIAL MEDIA!
•Realtalk:socialmedia=$$$.
•Socialmediahascreatedawholenewsourceofpoten9alforrevenueandtheabilitytoreachasubstan9allylargerclient/customerbaseforFREE!
•Endlesspossibili9es,IFyou:1.Buildyourbrandimage2.Investthe9me&beac9ve3.Engageyourfollowers
BUILDING YOUR BRAND!
•Howareyougoingtobedifferent?Standoutfromthecrowd.
•Whatyouputontheinternet/socialmediaishowclient/customersdevelopapercep9onofyou.“YourvibeaPractsyourtribe.”Ex:Ifyouwanttoheavilytargetbridalclients,yoursocialmediashouldreflectapredominatelybridal-orientedcontent.
CREATING A BRAND IMAGE!
•Allsocialmediaaccountsshouldconveyyourdesiredaesthe9cinordertobuildaconsistentbrandimagethatclientsandcustomerseasilyrecognize.
PRO TIP: CreateaPinterestbrandboardthatreflectsthedesiredaesthe4cyouare
tryingtoachieve.Pininspira4onfromfellowbrands,businesses,oraccountsthatyoufeelwellreflectyourbusinessimage.
Askyourselfwhyyoupinnedeachimage?Whatstandsouttoyou?Noteanykeycolorschemesorrepe44veimagestylingonyourboardanduse
theseasinspira4onwhencrea4ngyourowncontent.
EXAMPLE OF BRAND BOARD!
CONTENT CREATION!
•Photography&Edi9ng
•Comments&Hashtags
•InstagramStories,Facebook,&GoingLive
PHOTOGRAPHY & EDITING!
•Whenstagingaphoto,alwayskeeptheprimaryfocusontheproduct/serviceyouarewan9ngtospotlight
PRO TIP: ALWAYSbesurethatimagesusedforcontentcrea4onare300dpiorlarger
(akahighresolu4on).Avoidshoo4ngindarkseJngs.
Havingahard4mefindingagoodshootseJnginyoursalon/store?Naturallightprovidesthebesttruecolordepic4on.Ifyouarelackingawhitewallorsolidbackground,aquickandeffec4vehackcanresultfromtapinglargewhiteposterboardonawalloutsideyoursalon/storeand
havingclientscomeoutintothenaturallighttocapturealook.
STEP BY STEP EDITING!
CAPTIONS AKA COMMENTS!
•Makesurethatyourimagecap9on(Instagramreferstothisasacomment)isequallyasaPen9on-grabbingasyourimage.Eachcap9onneedstobeaminimumof5words,notincludingemojis,tobeviewedas‘authen9c’byInstagram
•Yourcap9onshouldtellthestorybehindtheimageandgetviewersengagedviacomments,likes,orevennewfollowers.
PRO TIP: Needgreatwaystocatchviewers’eyeswithinnova4vecap4ons?Askthemaques4onwiththesugges4ontocommentunderneath!Thisisagreatwaytoobtainfeedback.Or,keepitshortandsweetwithawiUyplayonwordsthatsparksviewer’sinteresttoshopaproduct.
Informingviewersaboutaproduct’sbenefitsisanothergreatwaytodrivesales.
HASHTAGS!
•Thegoalofhashtagsistoallowyourimagetoreachawideraudienceandgainmoreexposure.Taketheguessworkoutofhashtagsbyu9lizingUNUM’slistof10besttrendinghashtagsbasedonYOURaudience.
•Hashtagsshouldcomplimentyourcap9onandberelevanttoyourcontent.Don’tgooverboard!7-10hashtagsisareasonablegoal.
ENGAGE. ENGAGE. ENGAGE.!THEN, REPEAT.!
•Keepyourclients/customersinformedbypos9ng1-29mesdaily.Besuretou9lizeInstagramtagsforpeople,products,andbrandstoboostengagement.
•Commentsarekeytoengagement,bothonyourpostsaswellasonothers’content.
PRO TIP: Doubleyourcommentsonanypostbyreplyingtoeachcomment
individually.Notonlydoesthismakeyourengagementperpostlookimpressive,butyourfollowerswillfeelmoreconnectedtoyou.Bestofall,Instagramviewsyouraccountasmorecredible.
GO LIVE!!
•GoingliveonInstagram/Facebooknotonlyboostsyourcredibilitywiththeplalormsbutalsogivesfollowersachancetofeelmoreconnectedtoyoubyseeingcontentinreal9me.
•Makesuretopost/promotethedateand9meforyourFacebook/InstagramLive.Werecommend24hoursinadvance.GETEXCITED!Ifyouareenthusias9caboutit,yourfollowerswillbetoo!
STORIES & HIGHLIGHTS!
•Instagram/Facebookstoriesareanin-depth,behindthesceneslookatyourbrandandareagreatwaytokeepyourclientsinformedonnewortrendingproducts,services,orpromo9ons.
•InstagramHighlightsallowforapermanentcollec9onofInstagramStoriesthatliveonyourprofileforconstantreferencebyviewers.
PRO TIP: Pickatopictodiscussindetailwithyourviewers.Createaregularly
occuringstorytheme,forexampleBeautyTipTuesdayorFreshFaceFriday,thatyourviewersknowtoexpectonpar4culardaysandlookforwardto
watching!An80/20ra4oisrecommendedforstorieswith80%ofstoriesbeing
businessrelatedand20%offeringabehindthescenesview.
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