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BUSINESS

THE ECONOMIST CONNECTS YOU TO THE AUDIENCE YOU WANT THE MOST

224,000

675,000

846,000

C-Suites*

BBG MKTS

BBG BWK

The Economist

THE ECONOMIST IS THE RIGHT MEDIA PARTNER TO REACH INFLUENTIAL DECISION-MAKERS - USA

Source: Ipsos Affluent Survey 2015. Print or online monthly reach. *: print only. Brands respondent accessed any information from in past 30 days

Of Economist readers: 50% are business purchase decision makers (143 index) 45% are senior managers or above(131 index)

USA

91,000

147,000

196,000

214,000

220,000

C-Suites

THE ECONOMIST IS THE RIGHT MEDIA PARTNER TO REACH INFLUENTIAL DECISION-MAKERS - EUROPE

Source: EMS Select 2015. Print or digital monthly reach.

The Economist

Time

FT

INYT

WSJ

Of Economist readers: 60% are business decision makers 72% are senior managers or above 1 in 2 took decisions which affect their

company abroad or set up a new company

EUROPE

THE ECONOMIST IS A TOP TITLE TO REACH BUSINESS LEADERS 4

Source: Affluent Europe Select 2015.

EUROPE

26% more Economist readers worked on international business strategies in

the past twelve months than readers of the FT

More Economist readers formulated a strategic business plan or sat on an industrial/professional committee or set up a new company than readers of the WSJ and Fortune combined

19% more Economist readers are Business Decision Makers than readers of the FT

PRINT AND DIGITAL– APPS ON PC, TABLET OR MOBILE – MONTHLY REACH

THE ECONOMIST IS THE RIGHT MEDIA PARTNER TO REACH INFLUENTIAL DECISION-MAKERS - ASIA

Source: BE Asia 2015. Total Brand Reach refers to the net reach of Print, Online, Smartphones & Tablets

Of Economist readers: 86% are senior managers or above 30% are involved in strategic decisions about international activities 5.8M is the average value of their business purchase decision

ASIA

55.9%

54.8%

54.4%

53.6%

52.8%

51.1%

40.4%

The Economist

Forbes

Wall Street Journal

Bloomberg Businessweek

Financial Times

Fortune

INYT

Business Decision Maker with US$12M+ budget Total Brand Reach

Contact The Economist Group

USA ValerieWilliamson@economist.com

+1 (415) 278-0880

ASIA InezAlbert@economist.com

+852 2585 3260

UK AnneKelly@economist.com

+44 (0)20 7576 8100

EUROPE, MIDDLE EAST & AFRICA RaphaelRennuit@economist.com

+44 (0)20 7576 8168 RichardSullivan@economist.com

+44 (0)20 7576 8056 LouisdeFouchier@economist.com

+33 (0)1 53 93 66 02