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BUSINESS
THE ECONOMIST CONNECTS YOU TO THE AUDIENCE YOU WANT THE MOST
224,000
675,000
846,000
C-Suites*
BBG MKTS
BBG BWK
The Economist
THE ECONOMIST IS THE RIGHT MEDIA PARTNER TO REACH INFLUENTIAL DECISION-MAKERS - USA
Source: Ipsos Affluent Survey 2015. Print or online monthly reach. *: print only. Brands respondent accessed any information from in past 30 days
Of Economist readers: 50% are business purchase decision makers (143 index) 45% are senior managers or above(131 index)
USA
91,000
147,000
196,000
214,000
220,000
C-Suites
THE ECONOMIST IS THE RIGHT MEDIA PARTNER TO REACH INFLUENTIAL DECISION-MAKERS - EUROPE
Source: EMS Select 2015. Print or digital monthly reach.
The Economist
Time
FT
INYT
WSJ
Of Economist readers: 60% are business decision makers 72% are senior managers or above 1 in 2 took decisions which affect their
company abroad or set up a new company
EUROPE
THE ECONOMIST IS A TOP TITLE TO REACH BUSINESS LEADERS 4
Source: Affluent Europe Select 2015.
EUROPE
26% more Economist readers worked on international business strategies in
the past twelve months than readers of the FT
More Economist readers formulated a strategic business plan or sat on an industrial/professional committee or set up a new company than readers of the WSJ and Fortune combined
19% more Economist readers are Business Decision Makers than readers of the FT
PRINT AND DIGITAL– APPS ON PC, TABLET OR MOBILE – MONTHLY REACH
THE ECONOMIST IS THE RIGHT MEDIA PARTNER TO REACH INFLUENTIAL DECISION-MAKERS - ASIA
Source: BE Asia 2015. Total Brand Reach refers to the net reach of Print, Online, Smartphones & Tablets
Of Economist readers: 86% are senior managers or above 30% are involved in strategic decisions about international activities 5.8M is the average value of their business purchase decision
ASIA
55.9%
54.8%
54.4%
53.6%
52.8%
51.1%
40.4%
The Economist
Forbes
Wall Street Journal
Bloomberg Businessweek
Financial Times
Fortune
INYT
Business Decision Maker with US$12M+ budget Total Brand Reach
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