business model talk july 2013

Can I be a businessmodel?

YOUR BUSINESS MODELwhat is that all about?

2013

Many businesses fail

Big & Small

Small business failure:

4 out of 5 in year 1

e.g.HMV

JessopsBlockbusterComet (2x)

And let’s not talk about the …

Big failures since 2010:

Don’tblame the Economy!

YOURBUSINESS MODEL

AS THE KEY

Business Model def:

What you do

How you do it

Who you sell it to

K

E

Y

THE Value proposition

Cust

omer

s

Money

PracticalitiesPe

ople

Answers on a

post-it

K

E

Y

THE Value proposition

What

Need or Problemdo you solve?

No marketing

blurb!

K

E

Y

THE

Cust

omer

s

Who are your

Customersand what’s your

Relationship?

What do you Really know about you Customers?

K

E

Y

THE

Practicalities

What do you NEED toProduce?

Sell? Deliver?

Does it fit your ValueProposition?

K

E

Y

THE

Peop

le Who are the

People in your business?

StaffPartners

Stakeholders

K

E

Y

THE

Money

MoneyMoney Money

Revenueless

Costs =

???

Popular Business Models

NicheExpertise, small set of products / services, limited customer reach, straightforward

exchange

Most life-style businesses

LongtailSelling less of more = large # of niche product,

each sells infrequently

e.g. Netflix, Ebay, Facebook, Lulu.com, Amazon

Multi-sidedBrings together two+ separate customer groups

& facilitates the interaction

e.g. Credit Cards, Google, Ebay, Amazon market place

Bait & HookCheap/Free initial offer with a tie-in

e.g. Mobiles on contracts, Gillette Razors, Printers & cartridges

Free/FreemiumGives away product/service for free – financed

by other products / services

e.g. Skype, Google, Metro & Evening Standard, Museums in London, many mobile apps

K

E

Y

THE Value proposition Customer types

Customer relationships

ChannelsKey activities

Key resources

Key staff

Key Partners

Stakeholders

Income streams

Cost structures

Profits

Get the

tools

I see Change Scan

the Future

Grabopportunities

Enjoy your business

Acknowledgement

Content and CanvasThe business model canvas has been derived from the business model canvas developed by

Alexander Osterwalder and Yves Pigneur in their book “Business model generation”. The original canvas has been remixed based on my personal experience with clients.

Link to the original source: The business model patterns are also based on the same book by Osterwalder / Pigneur

ImagesFlickr,

Urban Mogul Life Decca Records

Design inspirationEric Feng & SlideComet

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