business opportunities with domain names

Oportunidades de negocios condominios de Internet:

Resellers, Registars y otros modelos

Michele Neylon

Business opportunities with domain names:Resellers, registrars and other models

Michele Neylon

Agenda?

Our story .. New TLDsYour options

Who Am I?

Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- Winner IIA Net Visionary 2013- On most other social networks ..

Some History ..

• We made mistakes• Lots of mistakes .. (hopefully we’ve learnt!)• Built business based on sales• No external investment until recently• NO VC money

Some History ..

• LTD founded in 2003• Missed the “Celtic Tiger”• Started from a bedroom• February 2014 opened our own data centre.

Currently employ 35 staff • Largest registrar & hosting provider in Ireland• Customers in 130+ countries

Some History ..

• 2001 started as “reseller” of a US registrar• Domains now about 33% of turnover BUT

hosting + other services 66%+ • 2009 1st Irish company to become ICANN

accredited• Directly accredited with growing number of

registries• Why do it? It made sense .. Sort of ..

Why do you care?

• If we can do it … so can you!• Focus on sales + service• Be nimble - small company can move faster

(usually!)

Customer DOES NOT want a domain

Customer cares about domains???

• Short answer – NO

Customer Wants?

• Email?• Website?• SSL cert?• Online marketing?• Sell online?• Market something?

• SOLVE A PROBLEM

DOMAIN

EMAIL

HOSTING

SUPPORT

MAINTENANCE

SPIN OFF SERVICES

SSL

AFFILIATE SALES

BRAND PROTECTION(MORE DOMAINS)

What do you want?

• To make money• To sell as much as possible• To upsell <<< this is KEY• To make money

(yes – that’s all you *really* care about)

What kind of business / service do you want to be / offer?

• Mass market / Consumer (Godaddy, Name.com, Blacknight)

• Corporate / Brand / Trademark(MarkMonitor, CSC)

• Reseller focussed(eNom, 1API, Key Systems)

Give Customer Choice?

.mx.lat.rio

.com.uno

…

Things are now CRAZY!(that’s just 136 extensions – there’ll be over 1000 soon)

Choice -> Opportunity

• Different business models• Specialisation / different• Alternate revenue models• Something else?

Remember who’s king…

Remember who’s king…

11.8 million new .com domains containing 2 or more English words

registered in the last year.

.com stats

114,669,959 .com domains

new gTLDs

2,500,000

The new gTLD breakdown

Latin America StatsCountry Population Domains / 100

Argentina 41,350,000 5.9

Colombia 47,130,000 3.5

Peru 30,476,000 2.7

Brazil 203,632,000 1.6

Venezuela 29,760,000 0.9

Mexico 110,419,000 0.6

European StatsCountry Population Domains / 100

Lichtenstein 37,000 176

Montenegro 620,000 117

Netherlands 16,795,000 33

Switzerland 8,075,000 24

Denmark 5,612,000 23

Germany 80,586,000 19

United Kingdom 64,097,000 17

Country Code TLD Stats

Questions?

Thank You …

Credits

• Verisign Inc• HosterStats.com• centr.org• Wikipedia.org• lactld.org