business ppt workshop
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Your Deck is Boring Better presentations through visual aid
Michael HamNovember 2012
What Makes It Good?
Presentation
Speaker Content Visual
Who’s Who
Know your audienceKnow yourself
Who’s Who
High
Low High
CR
EA
TIV
ITY
FORMALITY
Marketing
Pretty much every other course
Club meetings
Case comps
First Impressions
But you can looseYou can’t win in the first round
A Pricing Problem Starring
Michael HamRead MaloneyTanvi PahariaRyan Rotner
And Troy Ruckmanas himself
8 March 2010
Agenda
Don’t have one (slide)Use a progress tracker instead
•Introductions•Tracking Progress•Fun with Pictures
AGENDA
•A Word On Color•Layout Tips•Popular Frameworks
BUILDING A Sustainable Advantage
-10-
High
Low High
ON
LIN
E PR
ESEN
CE
EXPERIENCE
Walden Books
Amazon
Local Stores
Galaxy.comBarnes & Noble
Borders
Galaxy.com
Introduction Objectives Recommendation Analysis Conclusion
• Close gaps
• Develop contingency plans– especially with the bad weather in 2005
Gaps ImprovementsCommunication Reach out to others for
assistanceService Performance Design systematic
service development process
Listening Empower front line employees
incident
challenges
service analysis
introduction
Incidentally, Jetblue should…
recommendations 10
• Measure the costs• Break the silence• Anticipate needs for recovery• Act fast• Train employees
- vertical & horizontal communications• Empower the front line• Close the loop
incident
challenges
service analysis
takeaways
introduction
Flight plan to recovery
recommendations 11
A Basic Template
Have a purposeTie everything to the thesis/process
• Strategy• Nail the intro • Tie it back to the thesis – why is it important
• Outline• Message as a mission statement
• Strip for Clarity• Process ideas
• Know your audience • Maybe don’t use PowerPoint > Sliderocket, Prezi
• Tactical• Use your Object tools – order, align, group, rotate • Unify your design – font(s), color palette, slide master, H&F, grid• Track your progress – no need for an agenda slide• Control the chaos with animation • A picture is worth 1000 words – picture editing• Details details details details
A Basic Template
• Problem• Define real problem
• Objective• Success criteria
• Recommendation
• Analysis• Support• Implementation• Alternatives
• Conclusion• Takeaways• Action items
A Basic Template
One Idea
Strip for clarity¶ Strip for charity
Make It Pretty
Looks countAnd sometimes that’s enough
INCREASING SCORINGA Statistical Approach to
Improving League Revenues
Kurt LervickRead Maloney
Melissa Ventura
Megan Blanck-WeissMeghann GlavinMichael Ham
New York, New York2 December 2008
CONCLUSIONSSuggestions for Further Analysis
•Future Salary Effect•Role Player Effect•Celebrity Effect
RESHAPINGCULTURE THE NORDSTROM WAY
Megan Blanck-WeissMeghannGlavin
Michael HamKurt Lervick
Read MaloneyMelissa Ventura
3 December 1990
A WAY TO VIEW PROBLEMS
Hours Unrecorded
Unfair Shifts
Sharking
CultureMotivation
5
http://www.degraeve.com/color-palette/
http://instant-eyedropper.com/
Color tools
Sometimes Things Get Messy
Animate = OrganizeUse responsibly
Positioning Statement
Sierra Wireless is a global leader in providing innovative connection solutions for mobile devices.
Our principal mission is to develop specialized wireless offerings whose reliability give customers the confidence to connect to the world without barriers.
Company
ProductMarket
Benefit
(Differentiators)
(freedom)
(reliability)
(focused)
Ham | Maloney | Paharia | Rotner | Ruckman
P.O. Box 49021San Jose, CA 95161-9021
PRESORTEDFIRST-CLASS
MAILU.S. POSTAGE
NETFLIXPAID
OPE
N A
LON
G E
DG
ETh
is is
als
o yo
ur r
etur
n en
velo
pe
Option Grid
Unlimited Rentals
Increase LT
Profitability
Customer Retention
Migrate to
Streaming
Do NothingRaise PricesVIP ClubRebatesPremium Plan+VOD
RCRC
1 Star Hotels
Hote
l Pric
e ($
)
Low
High
HighHotel Quality
2 Star Hotels
3 Star Hotels
4 Star Hotels
5 Star Hotels
Boutique Hotels
3 Star Hotels
Appendix B: Positioning Map
Show Me Instead
47
Tag shopping items on any site and share with friends. Gifting made social, made easy.
•High monetization potential •Hits multiple segments and demographics
Wish List
Benefits to MSN
Segments Served
Description
Principles Achieved•Interactivity•Content Ownership
•Visibility•Personalization
Leveraging Internal Resources
Edit and edit and edit and edit and edit
Details killPromise me you’ll never die
Know your audience
Don’t use PowerPoint
Your Deck is Boring Better presentations through visual aid
Michael HamNovember 2012
How did Netflix misjudge and misunderstand their customer’s behavior?
Firstly, the company tested the loyalty of its customers by raising the price of its video and streaming and mail order bundle. This was a big mistake since the company did not have a substantial pricing power. Subscribers massively fled to Amazon, Google and Walmart.
Secondly, the company tried unbundling into two separate services, streaming, and mail order. This was a big mistake, as it erodes the uniqueness of its offerings, undermining further its pricing power, as it makes easier for subscribers to compare competing offerings for each service.
Customer Price Sensitivity
•Pricing power• Loyal to what point?
•Competitive offerings• Amazon, Google, Walmart
•The Secret Sauce• Unveiling the Wizard • Comparable competitive offerings
How did Netflix misjudge and misunderstand their customer’s behavior?
P.O. Box 49021San Jose, CA 95161-9021
PRESORTEDFIRST-CLASS
MAILU.S. POSTAGE
NETFLIXPAID
OPE
N A
LON
G E
DG
ETh
is is
als
o yo
ur r
etur
n en
velo
pe
Consumers Gone Wild
Physical Digital #Winning+ =
Pricing Power$? $?
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