buteyko marketing plan v61 18

LYNIE TUMABINI

V61 18

NOVEMBER 12, 2013

Posted an invitation in Facebook my own Timeline Post no. 1

Facebook Post no. 2

Posted in Ateneo MBA MM2012 group page

Posted in Good for You! It’s Fun Too group page Post No. 1

Good for You! It’s Fun Too page Post No. 2

Posted an invitation in my Blog

Results Facebook own Timeline

Aware - 125 potential market and estimated 100 people saw my post

Interested - 12 people like

Persuaded - as of November 10, no one attended the lecture

Results Group page (Good for You! It’s Fun Too page &

Ateneo MM 2012)

Aware - 146 potential market and estimated 119 people saw my post

Interested - 16 people like, 1 going

Persuaded - as of November 10, no one attended the free lecture

Lessons Learned From this practicum, I learned that it is hard to

promote and market a product especially if you are not able to test it.

The product has limited market , an alternative method that is new and not yet widely acceptable in the Philippines.

Another way to make people aware of Buteyko’sMethod is to promote it using tagalog language to be able to understand it better.

Need to emphasize on benefits, advantages and features of the product.

Use known personalities to promote the product.