buzz numbers actionable business intelligence from online conversations
Post on 01-Nov-2014
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Actionable Business IntelligenceFrom Online Conversations
Nick Holmes à CourtCEO & Founder - BuzzNumbers
nick.holmesacourt@buzznumbershq.com
Does your company currently…
Financials
ERP
Sales & CRM
Customer Support
Market Research
Services
Pricing
Products
Suppliers
Customers
What percentage of your customer purchasing decisions are controlled by online conversations?
How much has that changed in the last 5 years?
How much will this change in the next 5 years?
Here Comes Everybody…
“Open social networks have disrupted the simple division between public broadcast media (TV, radio) and private communications media (telephones, faxes).
MySpace comments, twitter updates and a range of other social media interactions, while intended for a more intimate, immediate audience, reside in the public space and are viewable to all. “
Ben Phillips, Euro RSCG, AdNews April 2009
2.3 Million Australians have created a blog
1.6 Million Australians ongoingly update their blog since creating it
7.1 Million Australians read one or more blogs regularly
Source: January 2007 Nielsen Media National Readership Survey
84% of Australian internet users use Web 2.0 for sharing content such as photos, links and video
83% consume Consumer Generated Media content
39% of Australians create online content in the form of uploading video and music
Source: January 2007 Nielsen Media National Readership Survey
“The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal”
Hans Peter Luhn, IBM - 1958
“Because of lack of information, processes, and tools, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.”
2009 Gartner Group, Future of Business Intelligence Survey
ReportingBusiness
Performance Management
Forecasting Predictive Analysis
Business Modeling
OLAP & Cubes
Data Warehouse
Extract, Transform & Load
BIERP
Financials
Sales
Marketing
CRM
Thousands of Changing Sources (Or More)
Timely Coverage
Huge Data Requirements
Unstructured/Semi-Structured Data
No Industry Standard Measurements
Business Intelligence 2.0
Software as a Service
Outsources IT Infastructure & Data Challenges
Provides Industry Standard Metrics
Multiple Vendors (BuzzNumbers etc)
Collecting Online Conversations
COMPARATIVE VOLUME
0.0
0.5
1.0
1.5
Client Comp A Comp B
Client Comp A Comp BCOMPARATIVE VOLUME 1.0 0.8 1.3
Age of Content
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
same day 1 day old Up to 10 days old Up to 30 days old Up to 90 days old Up to 180 daysold
Up to 360 daysold
Up to 720 daysold
All
Client Comp A Comp B
Client Comp A Comp Bsame day 33.1% 26.3% 42.3%1 day old 11.9% 8.4% 23.8%Up to 10 days old 30.2% 19.3% 53.6%Up to 30 days old 39.6% 26.7% 67.1%Up to 90 days old 57.4% 43.1% 75.5%Up to 180 days old 71.9% 65.3% 84.1%Up to 360 days old 81.3% 80.7% 88.9%Up to 720 days old 94.5% 92.6% 94.7%All 100.0% 100.0% 100.0%
Distribution of Influence Scores
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0 1 2 3 4 5 6 7 8 9
Client Comp A Comp B
TOPIC CATEGORY Client Comp A Comp BGeneral News 24.4% 36.6% 39.4%Product Quality 9.2% 6.7% 4.2%Product Range 18.1% 13.4% 7.3%Service Quality 5.7% 9.9% 7.2%Price 24.2% 11.1% 19.7%Competitors 4.1% 7.3% 5.9%Brand/Reputation 14.3% 15.0% 16.4%
100.0% 100.0% 100.0%
Topic Categories by Entity
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Gener
al New
s
Produ
ct Qua
lity
Produ
ct Ran
ge
Servic
e Qua
lityPric
e
Compe
titors
Brand
/Repu
tation
Client Comp A Comp B
Client
Positive
Neutral
NegativeComp A
PositiveNegative
Comp B
PositiveNeutral
Negative
OVERALL SENTIMENT Client Comp A Comp BPositive 70.4% 43.3% 60.2%Neutral 12.5% 16.2% 21.0%Negative 17.1% 40.5% 18.9%
100.0% 100.0% 100.0%
Customer Product Usage
Service & Customer Satisfaction
Marketing & Strategy
Corporate Brand Reputation & PR Management
Competitor Insights
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