by alyona kondrateva. 1. description of comfy shop and its product assortment. 2. swot-analysis of...
Post on 04-Jan-2016
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By Alyona Kondrateva
1.Description of COMFY shop and its product assortment.
2.SWOT-analysis of COMFY shop.
3.Analysis of COMFY product assortment.
4.Marketing product classification.
5.Conclusion.
"COMFY" is the second largest network of home appliances in Ukraine.
appliances for the kitchen;
cookers;
refrigerators;
climatic equipment;
video equipment;
TV sets;
computer electronics;
stereos and mobile phones.
Marketing product classification:
- Stars;
- Cash cows;
- Wild cats;
- Dogs.
Computers;
Laptops.
Household appliances (refrigerators, washing machines).
Small household appliances (food processors, hairdryers).
- Search for suppliers with fewer intermediaries and lower prices;
- Increase the amount of equipment for more efficient use of sales area and store premises;
- Change and improve the store product assortment by analyzing competitors.
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