By Alyona Kondrateva

1.Description of COMFY shop and its product assortment.

2.SWOT-analysis of COMFY shop.

3.Analysis of COMFY product assortment.

4.Marketing product classification.

5.Conclusion.

"COMFY" is the second largest network of home appliances in Ukraine.

appliances for the kitchen;

cookers;

refrigerators;

climatic equipment;

video equipment;

TV sets;

computer electronics;

stereos and mobile phones.

Marketing product classification:

- Stars;

- Cash cows;

- Wild cats;

- Dogs.

Computers;

Laptops.

Household appliances (refrigerators, washing machines).

Small household appliances (food processors, hairdryers).

- Search for suppliers with fewer intermediaries and lower prices;

- Increase the amount of equipment for more efficient use of sales area and store premises;

- Change and improve the store product assortment by analyzing competitors.