by: pat wondrak, dave dudek, andrew schroeder

By: Pat Wondrak, Dave Dudek, Andrew Schroeder

Overview Objectives Methodology Key findings and recommendations Limitations Conclusion

Objectives To determine members’ and non members’

opinion on adding a driving range to the Meadows

To determine possible pricing strategies for a new driving range

To determine what the golfers think of the pro shop

To determine what the golfers think of the bar & restaurant

To determine the members’ opinion on the course conditions

Methodology Included surveys in the membership-

renewal packages Passed out surveys at the members

dinner Handed out surveys to non-members

who have golfed at the Meadows. Conducted a few personal interviews

Quantitative Methodology Created two surveys

Members and Non membersRating the MeadowsOpinions on a new driving range

Qualitative Methodology Conducted personal interviews

Key Findings & Recommendations 1. To determine members’ and non

members’ opinion on adding a driving range to the Meadows

Driving Range Usage

once/week18%

2 times/week27%

3 times/week9%

2-3 times/week18%

4 times/week5%

3-4 times/week9%

Every day14%

How often would you use a driving range

(Members)

0 times

a week21%

1-2 times a week58%

3-5 times

a week17%

5-7 times a week4%

How often would you use the driving range?

(Non-members)

Adding a driving range will affect membership

Yes77%

No23%

Will you accept an in-crease in membership

fees?

yes75%

no25%

If adding a driving range, would you become a

member?

Recommendations The Meadows should invest in a driving

range based on the significant demandMembers would use a driving rangeMost non-members would use it as wellOver 75% of members would accept

membership fee increase75% of non-members would become a

member of The Meadows

Key Findings & Recommendations 2. To determine possible pricing

strategies for a new driving range

Driving Range Prices

09%

0-505%

51-10055%

101-15032%

What would be a fair increase in member-

ship fees?$1 4%

$3 4%

$4 8%

$5 42%

$6 13%

$7 17%

$8 13%

How much would you pay for range balls (Large)?

Recommendations Membership fee can be increased

Significant majority of members would accept a fee increase

Fee increase could be around $75-80

Non-members could be charged $5-6 for a large bucket of range ballsWell over 75% of non-members would pay

$5-8

Key Findings & Recommendations 3. To determine what golfers think of the

pro shop

Pro Shop Clothes

19%

25%

341%

418%

527%

How would you rate the clothes sizes?

29%

345%

423%

523%

How would you rate the brands?

Pro Shop’s Club Selection & Overall Pricing

223%

341%

423%

513%

How would you rate the club selection? 1

4%

25%

355%

418%

518%

How would you rate the overall pricing of the pro

shop?

Recommendations Very satisfied with the selection of

apparel. Price is where it should be, very content There were a few golfers who expressed

interest in more left-handed clubs

Key Findings & Recommendations 4. To determine what the golfers think of

the bar & restaurant

Bar & Restaurant’s Menu & Beer

29%

323%

436%

532%

How would you rate the menu selection?

327%

427%

545%

How would you rate the beer selection?

Overall Price

19%

29%

332%

427%

523%

How would you rate the overall price of the Bar & Restaurant?

Recommendations A great strength of The Meadows Very positive feedback

Menu SelectionBeer SelectionOverall Price

No significant changes need to be made

Key Findings & Recommendations 5. To determine the members’ opinion

on the course conditions

Course Conditions

Average 22%

Above Average 59%

Excellen

t20%

How would you rate the course conditions?

Below Average3%

Average53%

Above Average 38%

Excellent6%

How would you rate the greens?

Recommendations Overall, the course got sufficient reviews Many found it above average with some

excellent Main Points of Interest

Improve the greensPossibility of expanding the clubhouse Work toward the new driving range

Limitations Timing of the survey Connecting with members and non-

members Return on surveys Personal schedules

Conclusion Completed our objectives

People want the driving range Use average range prices to keep members

happyPeople may want more selection in the

clubhouseThe bar and restaurant are loved The course conditions have been great