can social media predict the future?
Post on 11-Nov-2014
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CAN SOCIAL MEDIA PREDICT THE FUTURE?
SOCIAL MEDIA HAS CHANGED HOW WE COMMUNICATE
IF FACEBOOK WERE A COUNTRY IT WOULD BE THE THIRD LARGEST, I.E. CHINA
72% OF INTERNET USAGE IS SPENT ON SOCIAL MEDIA (AND CAT VIDEOS).
47% of Facebook users say Facebook is their main influencer of purchases
SMARTPHONES HAVE DRIVEN GROWTH
OF PEOPLE IN THE UK USE A MOBILE DEVISE WHILE VIEWING TV
54%
LAST YEAR TWITTER LAUNCHED TV AD
TARGETING THAT COMBINED ADS ON TWITTER WITH
TRADITIONAL TV ADS TO DRIVE ENGAGEMENT AND
PURCHASER INTENT.
CAN THIS POWER BE USED FOR GOOD AND EVIL? TO PREDICT THE FUTURE?
CASE STUDY – OSCARS 2014
We predicted 4/5 winners using social media
WE PREDICTED THE WOLF OF WALL STREET WOULD WIN BEST PICTURE
IT DIDN’T.
WE COMBINED SOCIAL METRICS WITH PAST AWARDS PERFORMANCE
DIFFICULTIES Not all nominees had social media accounts Voting is not public Film industry relies on traditional marketing
(FILM STUDIOS COULD DO BETTER. SOME HAVE. SEE OUR CASE STUDY ON THE HUNGER GAMES.)
WHAT DOES THIS MEAN FOR BUSINESS? If you are running publically voted for competitions, be aware of social media’s impact. Social media will become a key data set for predictions. Don’t ignore it!
HOW COULD IT BE APPLIED IN THE FUTURE?
ELECTIONS? BOX OFFICE TAKINGS AND RATINGS? TV RATINGS?
WANT MORE? READ THE FULL ARTICLE - HTTP://BIT.LY/1FLHSXK
PREDICTING THE WINNER OF EUROVISION 2013 WITH SOCIAL MEDIA - HTTP://BIT.LY/1L7NPRQ
PREDICTING THE WINNER OF X FACTOR 2013 WITH SOCIAL MEDIA - HTTP://BIT.LY/RROI6H
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