canada’s tv viewing through covid-19 · total canada . average weekly hours per capita. feb 10 to...
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Canada’s TV viewing through COVID-19
Feb 10, 2020 – April 26, 2020
0
5
10
15
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25
30
35
40
Ind.2+ C2-11 T12-17 A18-24 A25-54 A50-64
Total Canada Average Weekly Hours Per Capita
Feb 10 to Mar 15, 2020 Mar 16 to Apr 26, 2020
+ 11%
Source: Numeris PPM, Total Canada Mo-Su, Average Weekly Hours Per Capita, Confirmed Data
+ 11%
+ 16%
Canadians of all ages watching significantly more tvsince the COVID crisis began
+ 12% + 8%
+ 11%
0
500
1000
1500
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3000
3500
4000
All Day Daytime 6p-7p Prime Late Night
Total TV AMA (000) A25-54Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 11 % + 29%
+ 17%- 5%
+ 8%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
greatest audience growth in daytime and evening
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500
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2500
3000
3500
All Day Daytime 6p-7p Prime Late Night
Total TV AMA (000) A25-54(excluding specialty sports)
Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 20% + 37%
+ 25%+ 6%
+14%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54 – excluding Specialty sports
growth across all dayparts when sports networks excluded
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200
400
600
800
1000
1200
1400
1600
1800
All Day Daytime 6p-7p Prime Late Night
Canadian Conventional TV AMA (000) A25-54Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 8%+ 26%
+ 29% - 10%
+ 18%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
Canadian conventional tv up significantly acrossalmost every daypart
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200
400
600
800
1000
1200
1400
1600
1800
All Day Daytime 6p-7p Prime Late Night
Canadian Specialty TV AMA (000) A25-54Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 13% + 33%
+ 3%
- 4%
+ 5%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
substantial daytime growth for Canadian specialty tv
Canadian specialty tv growth greater when sports excluded
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200
400
600
800
1000
1200
1400
1600
All Day Daytime 6p-7p Prime Late Night
Canadian Specialty TV AMA (000) A25-54(excluding specialty sports)
Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 31% + 46%
+ 19%
+ 24%
+ 14%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54 – excluding Specialty sports
0
100
200
300
400
500
600
700
Canadian Conventional National News AMA (000) A25-54 Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
Source: Numeris PPM, Total Canada, Confirmed, A25-54
impressive growth in Canadian conventional national news
+ 51%
0
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40
60
80
100
120
140
160
180
200
All Day
Canadian Specialty TV News AMA (000) A25-54Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 149%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
massive growth for Canadian specialty tv news
0
200
400
600
800
1000
1200
1400
1600
All Day Daytime 6p-7p Prime Late Night
Total TV AMA (000) A18-34Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 11% + 29%
+ 18%- 6%
+ 7%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34
major daytime and evening growth for adults 18-34
0
200
400
600
800
1000
1200
1400
All Day Daytime 6p-7p Prime Late Night
Total TV AMA (000) A18-34(excluding specialty sports)
Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 21% + 37%
+ 25%+ 6%
+ 14%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34 – excluding Specialty sports
audience growth increases when sports networks excluded
0
100
200
300
400
500
600
700
All Day Daytime 6p-7p Prime Late Night
Canadian Conventional TV AMA (000) A18-34Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 7%+ 23%
+ 28%- 10%
+ 13%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34
Canadian conventional tv up 7% for adults 18-34, greatest growth in evening and daytime
0
100
200
300
400
500
600
700
800
All Day Daytime 6p-7p Prime Late Night
Canadian Specialty TV AMA (000) A18-34Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 12% + 35%
+ 5%
- 8%
+ 4%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34
Canadian specialty tv up 12% for adults 18-34 with solid growth in daytime
audience growth on Canadian specialty tv greater when sports networks excluded
0
100
200
300
400
500
600
700
All Day Daytime 6p-7p Prime Late Night
Canadian Specialty TV AMA (000) A18-34(excluding specialty sports)
Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 32% + 50%
+ 20%+ 22%
+ 14%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34 – excluding Specialty sports
0
50
100
150
200
250
300
Canadian Conventional National News AMA (000) A18-34 Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
Source: Numeris PPM, Total Canada, Confirmed, A18-34
solid audience growth of adults 18-34 for Canadianconventional national news
+ 41%
0
10
20
30
40
50
60
70
80
All Day
Canadian Specialty TV News AMA (000) A18-34Confirmed Data
Feb 10 to Mar 15, 2020 Mar 16 to April 26, 2020
+ 175%
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A18-34
massive audience growth of adults 18-34 for Canadian specialty news
Canada’s TV viewing through COVID-19
Winter/Spring trendsFeb 10, 2020 – April 26, 2020
1428.3 1445.5 1433.3 14531498.8
1676.11698.8
1643.31613.4
1588.3
1495.4
1100
1200
1300
1400
1500
1600
1700
1800
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Total TV AMA (000) Trending A25-54Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
total television viewing up 11%* for adults 25-54
1262.51287.3 1284.8 1295.8
1424.9
1638.7 1654
1597.41561.8 1549.4
1456.2
1100
1200
1300
1400
1500
1600
1700
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Total TV AMA (000) Trending A25-54(excluding specialty sports)
Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
total television up 20%* for A25-54 excluding specialty sports
514.5490.6
508 517.5
553.1
600.9 606.5
559.1
524.2546.2
501.5
300
350
400
450
500
550
600
650
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Conventional AMA (000) Trending A25-54Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
Canadian conventional tv up 8%* for adults 25-54
768.4
796.7772.8
787.3772.6
897.1 897.8 898.7916.2
853.7
814.7
600
650
700
750
800
850
900
950
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Specialty AMA (000) Trending A25-54Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
Canadian specialty tv up 13%* for adults 25-54
602.6
638.5624.3 630.1
698.7
859.7 860 852.8 864.6
814.8
775.5
500
550
600
650
700
750
800
850
900
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Specialty TV AMA (000) Trending A25-54(excluding specialty sports)
Confirmed Data
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
Canadian specialty tv up 31%* excluding specialty sports
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
599.7 601.7 598.8 598.1617.2
695.6 703.2
668.7 671.2647.5
629.4
400
450
500
550
600
650
700
750
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Total TV AMA (000) Trending A18-34Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
total television viewing up 11%* for adults 18-34
525.3 532.7 521.4 529.1
585.4
680.4 688.5
650.9 649.5632.5
612.2
350
400
450
500
550
600
650
700
750
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Total TV AMA (000) Trending A18-34(excluding specialty sports
Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
total tv viewing up 21%* A18-34 excluding specialty sports
223.4
206.6 206.2213.7
233.3
253 255.2
223.2214.5
228.2
210.3
100
120
140
160
180
200
220
240
260
280
300
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Conventional AMA (000) Trending A18-34Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
Canadian conventional tv up 7%* for adults 18-34
318.8
333.1 331.6325
316.5
373.1 368.8 366.6
388.4
345.9 344
250
270
290
310
330
350
370
390
410
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Specialty TV AMA (000) Trending A18-34Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
Canadian specialty tv up 12%* for adults 18-34
244.4
264.1 264.2256
284.7
357.9 354.1 349.8
366.7
330.96 326.8
200
220
240
260
280
300
320
340
360
380
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Specialty TV AMA (000) Trending A18-34(excluding specialty sports)
Confirmed Data
A18-34
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
Canadian specialty tv up 32%* for A18-34 excl. specialty sports
Canada’s TV viewing through COVID-19
Winter/Spring trends
NewsFeb 10, 2020 – April 26, 2020
352.5 361.1379.9
403.6
622.1
705.1
657685.6
627.8610.2
550.8
300
350
400
450
500
550
600
650
700
750
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Conventional Network News AMA (000) Trending A25-54Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54; Includes Mo-Su National news from CBC, CTV and Global
Canadian conventional network news up a substantial 51%*
54.1 58.8 63.9 61.9
121.2
220.9206.9
195.8
171.5
149.2
130.3
0
50
100
150
200
250
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Specialty Network News AMA (000) Trending A25-54Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, A25-54
Canadian specialty news networks up an impressive 149%*
162.2151.5
167.8
197.7
255.4
285.6
238.5
272.8
256.7263.5 261.8
100
120
140
160
180
200
220
240
260
280
300
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Conventional Network News AMA (000) Trending A18-34Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed, Includes Mo-Su National news from CBC, CTV and Global
Canadian conventional network news up 41%* for A18-34
17 19.5 22.6 20
46.8
92.6
82.8
71.9
62.956.5
48.5
0
10
20
30
40
50
60
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80
90
100
w/o Feb 10 w/o Feb 17 w/o Feb 24 w/o Mar 2 w/o Mar 9 w/o Mar 16 w/o Mar 23 w/o Mar 30 w/o April 6 w/o April 13 w/o April 20
Canadian Specialty Network News AMA (000) Trending A18-34Confirmed Data
*Comparing 5 weeks beginning Feb 10 to 6 weeks beginning March 16
Source: Numeris PPM, Total Canada Mo-Su, Confirmed
Canadian specialty news networks up 175%* for A18-34
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