capturing inbound leads with contributed content

AGENDA

1. Introductions

2. Getting Published

3. Getting Value from

Targeted Traffic

4. Q&A

So, you just executed the perfect

strategy to drive targeted traffic to

your site and...

Charlie Reverte: @numbakrrunch #ATwebinar

You’re greeting your visitors like this:

Charlie Reverte: @numbakrrunch #ATwebinar

But, they feel like you’re...

Photo by Sharon Mollerus

Charlie Reverte: @numbakrrunch #ATwebinar

Ever go to a site like this?

Charlie Reverte: @numbakrrunch #ATwebinar

It feels like...

Charlie Reverte: @numbakrrunch #ATwebinar

You know visitors aren’t all the same

Charlie Reverte: @numbakrrunch #ATwebinar

So, why do you treat them that way?

Photo by taymtaym

Charlie Reverte: @numbakrrunch #ATwebinar

Benchmark Averages for Bounce Rate

Charlie Reverte: @numbakrrunch #ATwebinar

What is Website Personalization?

Tailoring your content, promotions, and

messaging to the needs of individual

website visitors.

Charlie Reverte: @numbakrrunch #ATwebinar

Why Personalize?

It gives your visitors what they’re actually

looking for, instead of throwing everything

or the wrong thing at them.

Charlie Reverte: @numbakrrunch #ATwebinar

Don't

judge

me...

Personalized

Personalized

Your experience is already unique to you…here

Charlie Reverte: @numbakrrunch #ATwebinar

PersonalizedPersonalized

Personalized

Personalized

And here…

Charlie Reverte: @numbakrrunch #ATwebinar

Personalized

Personalized

And here.

Charlie Reverte: @numbakrrunch #ATwebinar

The Next Phase of the Web

In the beginning there were directories…

• Navigate a hierarchy to find content

Then came search

• Skip the hierarchy, just tell us what you

want

NOW…the web is personalizing

• We already know what you want, here’s

a great experience

Charlie Reverte: @numbakrrunch #ATwebinar

What Makes Your Visitors Different?

• First time visitor or returning visitor?

• Occasional visitor or frequent visitor?

• Are they mobile or at their desk?

• What are they interested in?

• How did they get to your site?

• What about demographics?

Charlie Reverte: @numbakrrunch #ATwebinar

Be Nice to Your New Visitors

Charlie Reverte: @numbakrrunch #ATwebinar

And They’re More Apt To Subscribe

When They Return

Returning

Users:

10x Signup Rate

Charlie Reverte: @numbakrrunch #ATwebinar

Social Traffic Tends to Share More

Charlie Reverte: @numbakrrunch #ATwebinar

Special Offer + Email Subcription

Charlie Reverte: @numbakrrunch #ATwebinar

Mobile Sharing CTA

Charlie Reverte: @numbakrrunch #ATwebinar

All sites can personalize

Charlie Reverte: @numbakrrunch #ATwebinar

Questions?

Thanks for joining us!