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Paul Harrison | Carve Consulting LLP | March 2011
A compelling personal profile Increased discoverability Increases connectivity Realtime job awareness Target organisation and company insights
LinkedIn and professional networks Twitter Facebook and beyond Organisational and career insights Job notifications
ICAEW | Personal Branding
Consistent branding, personal expertise Profile completeness Make it easy to be contacted LinkedIn Apps Market your profile (URL, Badges)
Optimised links to Digital Assets
Optimised links to Digital Assets
Twitter Integration. Can update automatically
Twitter Integration. Can update automatically
Personalised URL improves visibility /
discoverability
Personalised URL improves visibility /
discoverability
Keyword richness in specialities and profile
Keyword richness in specialities and profile
Optimised “Personal Headline”
Optimised “Personal Headline”
Integration to LRQA Thought Leaders’ presentations via
SlideShare. Updates Automatically.
Integration to LRQA Thought Leaders’ presentations via
SlideShare. Updates Automatically. LRQA Blog
BusinessAssurance.com automatically update
Thought Leader profiles
LRQA Blog BusinessAssurance.com
automatically update Thought Leader profiles
Thought Leader Event participation shown on
profile
Thought Leader Event participation shown on
profile
Edit my profile view: note 100% profile completeness
Edit my profile view: note 100% profile completeness
Photo significantly improves connection rate, helps build
credibility and authority.
Photo significantly improves connection rate, helps build
credibility and authority.
Regular updates build connections and relationships. Most recent (in this case via Twitter) shown at top
of profile. Connections: set to closed.
Regular updates build connections and relationships. Most recent (in this case via Twitter) shown at top
of profile. Connections: set to closed.
Connections: set to closed.Optimised links to websites.
Personalised URL helps Google ranking .
Connections: set to closed.Optimised links to websites.
Personalised URL helps Google ranking .
Fullest possible overview of role / expertise / reason for connecting.
Include contact detail here
Fullest possible overview of role / expertise / reason for connecting.
Include contact detail here
Summary regularly updated, on-brand, concise, compelling
Summary regularly updated, on-brand, concise, compelling
100% Profile is the initial objective:• Include all companies, education, and awards and photo • References are very important – get 3• The more robust your profile, the higher you will be in the Google search rankings.
100% Profile is the initial objective:• Include all companies, education, and awards and photo • References are very important – get 3• The more robust your profile, the higher you will be in the Google search rankings.
Should be set as follows – fully public, with dedicated URL like this:
http://uk.linkedin.com/in/paulharrison
Should be set as follows – fully public, with dedicated URL like this:
http://uk.linkedin.com/in/paulharrison
Should be set as follows – fully public, with dedicated URL like this:
http://uk.linkedin.com/in/paulharrison
Should be set as follows – fully public, with dedicated URL like this:
http://uk.linkedin.com/in/paulharrison
Ensure education & experience are as up to date with all roles. Be as
specific as possible: “Senior consultant helping banks including
JP Morgan and UBS recruit front line IT staff” is preferable to
“Recruitment Consultant”
Ensure education & experience are as up to date with all roles. Be as
specific as possible: “Senior consultant helping banks including
JP Morgan and UBS recruit front line IT staff” is preferable to
“Recruitment Consultant”
Ensure contact settings set correctly
Ensure contact settings set correctly
Recommendations are powerful advocacy tools if they’re from the
right people (i.e. Clients & Candidates, not just co-workers)
Recommendations are powerful advocacy tools if they’re from the
right people (i.e. Clients & Candidates, not just co-workers)
Groups: join all those relevant to your area of expertise, as they
improve connectivity and credibility
Groups: join all those relevant to your area of expertise, as they
improve connectivity and credibility
SlideShare linked to SlideShare.net/CarveConsulting – latest thinking / salary surveys /
client presentation shown on your profile
SlideShare linked to SlideShare.net/CarveConsulting – latest thinking / salary surveys /
client presentation shown on your profile
Reading list to show domain expertise, build credibility Reading list to show domain expertise, build credibility
Blog link to automatically update with latest blog posts. For
recruiters, can be configured to automatically update jobs via RSS
Blog link to automatically update with latest blog posts. For
recruiters, can be configured to automatically update jobs via RSS
Tweets automatically updated. Again, can be jobs via Twitter Tweets automatically updated. Again, can be jobs via Twitter
Applications expand functionality of page. Examples include:
Applications expand functionality of page. Examples include:
Good use of personalised URL, tile, contact details in title, status updates
Good use of personalised URL, tile, contact details in title, status updates
Profiles should have a photo ideally. All profiles should carry a clear overview in
profile, with individuals specialism's. Note the 3 x web link opportunities
Profiles should have a photo ideally. All profiles should carry a clear overview in
profile, with individuals specialism's. Note the 3 x web link opportunities
English, Spanish, German, French versions of LinkedIn today
Groups are a valuable way of being found, and finding out
what’s happening
Groups are a valuable way of being found, and finding out
what’s happening
Under Settings, change connections browse to “not allowed”
Under Settings, change connections browse to “not allowed”
CSV uploads | Email link | Twitter linkLIONs Residual and Internal networksOther networks...
ICAEW | Personal Branding
Why Twitter? Your Bio Connecting to corporates & recruiters Searching Lists Getting Listed Not all applications are the same
ICAEW | Personal Branding
ICAEW | Personal Branding
ICAEW | Personal Branding
Start Today Return on Involvement Be nice, be active, be everywhere
Paul Harrison | Carve Consulting LLP | March 2011
Use advanced People Search to identify skills, job titles, locations.
Use advanced People Search to identify skills, job titles, locations.
Its important to experiment with different search strings and
Boolean techniques. Save good searches (up to 3 in free LinkedIn mode) in top right hand corner
of results
Its important to experiment with different search strings and
Boolean techniques. Save good searches (up to 3 in free LinkedIn mode) in top right hand corner
of results
Use Companies Search to find suitable target organisationsUse Companies Search to find suitable target organisations
Company details page. The bigger your network, the
more people you’ll be able to see
Company details page. The bigger your network, the
more people you’ll be able to see
• Use webmail importer to bring your real world professional relationships online and to find your contacts who are already on LinkedIn.• Depending on whether you’re a browser person or an Outlook person, check out the respective toolbars that will help organize your professional relationship either while you browse or check out your Inbox.
Getting to the top of searches is critical for raising awareness
You can gather incredible notoriety if you make sure your profile is set up in the right way.
One example is of Lewis Howes. If you search for ‘Sports’ Lewis Howes comes top of
the search list. Why? Just take a look at his profile on the next page…
Lewis attributes most of his success to populating his profile with keywords – in this case sports. From being a social nobody, Lewis Howes has emerged as a key thinker and mover in the last year through his active engagement
actions.
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