casa batllo next

CASABATLLÓ

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Manorath – Ieda - Cecilia

AGENDA

1. Recap

2. Conceptualization

3. Test Result

5. Conclusion

RECAP

FREQUENTLY

14%EVENTUALLY

40%NON-PUBLIC

46%Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black

FREQUENTLY

14%EVENTUALLY

40%NON-PUBLIC

46%Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black

EVENTUALLY - 1x a year – partner/family

NON-PUBLIC - ½ a year - group/family

EVENTUALLY & NON-PUBLIC

SIMILAR BEHAVIOR

86%

Source: The Engaging Museum: Developing Museums for Visitor Involvement. Graham Black

High

Low

rooms shop1 9 156

MO

TIV

AT

ION

CUSTOMER JOURNEY MAP

High

Low

rooms shop1 9 156

MO

TIV

AT

ION

CUSTOMER JOURNEY MAP

WITHOUTincreasing visit

TIME

ENTERTAINMENT

SHARE MEMORIESLOOK WORLDLY

ATTENTION SPAN

CONCEPTUALIZATION

Before

Queue entertainment

During

New interaction features

New room experience

Audio - short and strong message

Headphone, when is needed

After

Revisit the experience at home.

casabatlló@casabatlló.com

IMPORTANT Should you have problems downloading our app you will be able to download your E-Tickets individually after login in the website www.casabatlló.es

Email afteronline

purchase

Arrive in front of Casa Batllo

BEEP!!BEEP!!

Arrive in front of Casa Batllo

BEEP!!BEEP!!

Year 1930

Year 1922

Year 1922

SCAN CODE

CASA BATLLÓMUSEUM

ROOM FLOW - top view

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1 3

4

ROOM FLOW - top view

chair exhibition

mappingprojection

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1 3

4

Antoni Gaudí and Casa BatllóIn a Global context

Casa Batlló, built between 1904 and 1906 in the heart

of the city, is the most emblematic work of the brilliant

Catalan architect.

Gaudí gave Casa Batlló a facade that is original, fantastical

and full of imagination. He replaced the original facade

with a new composition of stone and glass. He ordered the

external walls to be redesigned to give them a wavy

shape, which was then plastered with lime mortar and

covered with a mosaic of fragments of coloured glass and

ceramic discs

1877

AntoníGaudíwas born on 25th of June in Reus, Terragona.

1852

GaudíMove to Barcelona to study architecture

1868

1860

ArtImpressionismstarted in France

OriginalBuildingThe house that is today known as Casa Batlló was built by Emilio Sales Cortes

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Barcelona Modernist

1890

1910

Casa BattlóGaudí finished to renovate the house after 4 years.

1877

OriginalBuildingThe house that is today known as Casa Batlló was built by Emilio Sales Cortes

Barcelona Modernista

1890

1910

Casa BattlóGaudí finished to renovate the house after 4 years.

1877

OriginalBuildingThe house that is today known as Casa Batlló was built by Emilio Sales Cortes

Bracelona Modernista

1900

1910

Casa BattlóGaudí finished to renovate the house after 4 years.

1877

OriginalBuildingThe house that is today known as Casa Batlló was built by Emilio Sales Cortes

1910

AntoníGaudídied on June 10th, three days after being hit by a tram.

1926

JosepBatllóthe building was bought by the textile businessman Josep Batlló and his wife, Amalia Godó.

1900

1890

BarcelonaModernista

Casa BattlóGaudí finished to renovate the house after 4 years.

1984

Casa Battlóopened its doors to the public.

2002

1937

Picassopainted Guernica

Facade of Casa Battló building was illuminated.

UnescoCasa Battló has been a UNESCO World Heritage Site since 2005.

2005

MappingProjectionCasa Batlló celebrated 10 years of cultural visits with an audiovisualmapping onits facade.

2012

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Antoni Gaudí Furniture

Contemporaneous but not Modernist, Antoni Gaudí

was a total artist: he was an innovating architect,

an excellent sculptor, a great interior designer.

Influenced by the Muslim art and the Gothic and Baroque style,

his works developed a personalized combination of styles.

Convinced that the key of perfection is hidden in Nature, Gaudí

1907 Material: Oak wood Dimensions: 104 x 168 x 75 cm

Always finds the most simple and comfortable designs

solutions.

The sinuous trapezoidal shape and the central

decoration, based on circular geometries and placed

coffee bones, grant a slender line to this furniture.

Lightly lowered down for a major adaptability, the seat

presents five aligned wholes in order to avoid that the

user might lose his balance.

The posterior parts of the seat maker its edges smooth

thanks to their elegant and sinuous profile.

1907 Material: Oak wood Dimensions: 50 x 50 x 75 cm

1907 Material: Oak wood Dimensions: 50 x 50 x 75 cm

1901Material: Oak wood with carvingDimensions: 50 x 50 x 75 cm

Nevertheless, the passion for the gracefulness of their

unmistakable lines and shapes has leaded to the

realization of identical replicas of the pieces conserved

in the Museum.

These reproductions respect thoroughly the used

materials as well as the original elaboration method.

The wood used in the fabrication of the furniture is

carved by hand oak; the different pieces of the object

are assembled into its final form without any use of

nails completely dry to guarantee the success of the

original elaboration method.

Antoni Gaudí Furniture

Contemporaneous but not Modernist, Antoni Gaudí

was a total artist: he was an innovating architect,

an excellent sculptor, a great interior designer.

Influenced by the Muslim art and the Gothic and Baroque style,

his works developed a personalized combination of styles.

Convinced that the key of perfection is hidden in Nature, Gaudí

1907 Material: Oak wood Dimensions: 104 x 168 x 75 cm

Always finds the most simple and comfortable designs

solutions.

The sinuous trapezoidal shape and the central

decoration, based on circular geometries and placed

coffee bones, grant a slender line to this furniture.

Lightly lowered down for a major adaptability, the seat

presents five aligned wholes in order to avoid that the

user might lose his balance.

The posterior parts of the seat maker its edges smooth

thanks to their elegant and sinuous profile.

1907 Material: Oak wood Dimensions: 50 x 50 x 75 cm

1907 Material: Oak wood Dimensions: 50 x 50 x 75 cm

1901Material: Oak wood with carvingDimensions: 50 x 50 x 75 cm

Nevertheless, the passion for the gracefulness of their

unmistakable lines and shapes has leaded to the

realization of identical replicas of the pieces conserved

in the Museum.

These reproductions respect thoroughly the used

materials as well as the original elaboration method.

The wood used in the fabrication of the furniture is

carved by hand oak; the different pieces of the object

are assembled into its final form without any use of

nails completely dry to guarantee the success of the

original elaboration method.

4

1901Material: Oak wood Dimensions: 50 x 50 x 75 cm

STORE - top view

STORE - top view

STORE - top view

STORE - top view

handmade collection

Best SellerCheck it out!

PROTOTYPETEST RESULT

Task 1You want to find your partner inside Casa Batlló. How do you do?

Task 2 You want to take photos and share. What do you do?

Task 3You want to play the game. How do play?

PROTOTYPETEST RESULT

USABILITY

Usability test Result

0 1 2 3 4 5 6 7 8 9 10

Task 1You want to find your partner inside Casa Batlló. How do you do?

Task 2 You want to take photos and share. What do you do?

Task 3You want to play the game. How do play?

PROTOTYPETEST RESULT

USABILITY

Usability test Result

0 1 2 3 4 5 6 7 8 9 10

Task 1You want to find your partner inside Casa Batlló. How do you do?

Task 2 You want to take photos and share. What do you do?

Task 3You want to play the game. How do play?

PROTOTYPETEST RESULT

Task 1How much do you think this task improved your visit experience?

Task 2 How much do you think this task improved your visit experience?

Task 3How much do you think this task improved your visit experience?

Task 4How do you evaluate the overall experience in the new Museum?

USABILITY

EXPERIENCE

Usability test Result

0 1 2 3 4 5 6 7 8 9 10

Experience test Result

0 1 2 3 4 5 6 7 8 9 10

Task 1You want to find your partner inside Casa Batlló. How do you do?

Task 2 You want to take photos and share. What do you do?

Task 3You want to play the game. How do play?

Usability test Result

PROTOTYPETEST RESULT

Task 1How much do you think this task improved your visit experience?

Task 2 How much do you think this task improved your visit experience?

Task 3How much do you think this task improved your visit experience?

Task 4How do you evaluate the overall experience in the new Museum?

USABILITY

EXPERIENCE

0 1 2 3 4 5 6 7 8 9 10

Experience test Result

0 1 2 3 4 5 6 7 8 9 10

PROTOTYPETEST RESULT

Play the Game:The rules are not clear.Some users did not care much for the game.

Take and Share photos: The idea is very clear and easy. Users like it a lot.

Find a partner: The idea is not clear when the users had to find the partner on the other floor. Users said is a great idea.

Museum room: Very interesting and easy to have a overall of Gaudi and Casa Batlló.

CONCLUSION

Visitors:

Look worldly and share memoriesPictures and Filters

Entertainment and social interactionGame , Filter and chat/call

Get motivated before and during the visit.Entertainment on the queue, museum room

Revisit the magical experiencePictures

Casa Batlló:

Increase customer satisfaction

More recommendationIncrease number of visitors

More devices availableIncrease number of visitors

Increase souvenir store revenue Manager better the stock

CONCLUSION

Manorath – Ieda - Cecilia

THANK YOU