case analysis vibes inc

VIBES INC: VISUALLY IMPAIRED BROTHERHOOD

FOR EXCELLENT SERVICES

Auren B. Galang

AGSB Middle Managers

May 11,2010

OBJECTIVE

To explore the 7P’s that brought about the successful marketing strategy of VIBES INC.

POTENTIAL MARKET: THE INCREASING AWARENESS ON WELLNESS AND EVERYONE FOCUSING ON MANAGING STRESS CREATED A WHOLE NEW MARKET TO TAP INTO.

PRIMARY TARGET MARKET: PEOPLE WHO ARE LOOKING FOR A QUICK FIX IN UNLOADING STRESS WITHOUT SPENDING TOO MUCH CASH MINUS THE COMFORTS OF FORMAL ‘SPA ‘ SET UPS.

POSITIONING: SPECIALIZES IN PROVIDING AFFORDABLE AND SCIENTIFIC, THERAPEUTIC MASSAGE AND REFLEXOLOGY SERVICES PROVIDED BY CERTIFIED BLIND MASSEUSES ONLY!

PRODUCT: SCIENTIFIC AND THERAPEUTIC MASSAGE AND REFLEXOLOGY SERVICES BY BLIND MASSEUSES

PLACE: AREAS WITH LARGE PEOPLE TRAFFIC LIKE IN AIRPORTS & MALLS

PRICE: AFFORDABLE PRICE FOR ALL CLASSES OF THE SOCIETY.

PROMOTION: ADVERTISEMENTS VIA CLASSIFIED ADS, WEBSITES, SPECIAL PROMOTIONS/DISCOUNTS, BROCHURES WORD OF MOUTH

Thank you!!!