case study craftsman studios - d3t29inrwlzu08.cloudfront.net

COMPANYOVERVIEWCraftsmanStudioisaSanDiego,Californiafamilyownedbusinessinoperationsince1997. In theSanDiego retail storeonecanfindabroadselectionofwoodworkinghand tools from quality makers. Bill Kohr, the company owner, concurrentlymanages their highly successful ecommerce website, CraftsmanStudio.com,cateringtowoodcarversandwoodworkersfocusedonbuildingfinefurniture.EightypercentofCraftsmanStudio’srevenuesnowaccruefromsalesthroughthewebsite.Asawoodworker,Kohrselectsonlyhighqualityhandtoolstoofferinhisstore.AsaformerChiefInformationOfficer,heappreciatestheimportanceoffastandreliableInternetconnectivity.CHALLENGECraftsman Studio’s retail store and office recently moved to a newly developedlocation with minimal internet connectivity. Bill Kohr, the company owner, wassearching for a solutionwhichwould provide the upstream bandwidth needed topushfrequentupdatestotheirdatacenterhostedwebsite.AstandardDSLlinewouldprovideonlyabout200KbpsuploadspeedforCraftsmanStudiobecausethenewlocationwasfarfromtheInternetServiceProvider’scentraloffice.CraftsmanStudiomakesupdatestoitswebsitedailyandneedstobeabletoquicklychangepricingandimages. Withthousandsofhtmlpagesandimages,thissolutiondidnotprovidesufficientbandwidthtosupportthewebsite.AsingleT-1linewouldhaveprovidedsufficientbandwidthatafairlyhighcostwithminimalfaulttoleranceandtherequirementforalong-termcontract.

CraftsmanStudio

CASESTUDY:SMALLBUSINESS

NicheRetailStoreusesBroadbandBondingtoOptimizeReliabilityandUpstreamSpeedsforOnlineStore.

INBRIEFIndustryNicheRetail:WoodworkingChallengeFindinganeconomicalsolutionfornewlocation’sInternetconnectivitySolutionTruffleBBNApeeredwithBondingProxyServer,hostedinMushroomNetworksDataCenterBenefitsBroadbandcostsreducedby60%InternetconnectivityspeedsfasterthanT-1ReliabilitysimilartoT-1

Op#ons Cost UpstreamSpeed

DownstreamSpeed

Difficul#es

1DSLline $30/month 160-200Kbps 450-580Kbps Unacceptablyslow

T-1line $500/month 1.5Mbps 1.5Mbps HighinstallaFonandmonthlycost,Needscontract

SOLUTIONAfteranalyzingthevariousoptions,Kohrdecidedtofindamethodtoconnect multiple inexpensive DSL lines. He came across theMushroom Networks Truffle BBNA (Broadband Bonding NetworkAppliance) — a perfect solution for his Internet needs. The TruffleBBNAcombinesmultipleInternetaccesslinesintoasingleaggregatedline.TheaggregationovertheInternet lines isdoneevenforasinglesession,providingthefullspeedofthelinescombined.InCraftsmanStudio’scase,theTrufflebondsfourseparateAT&TDSLconnections.KohralsohashisTrufflepeeredtoaMushroomNetworksBondingProxyServer (BPS) in theMushroomNetworksdatacenter.ByusingtheTruffleinitsPeeredMode,KohrwasabletoobtainspeedsnearlyequaltoaT-1—atafractionofthecost. Additionally,becausehe has multiple DSL lines coming into hisTruffle BBNA, CraftsmanStudio enjoys near onehundredpercent service uptime through theredundanciesnowbuiltintoitsnetwork.

“Ihadthesamedegreeofreliabilityandmorebandwidth—atafractionofthecost.

-BillKohrOwner,CraftsmanStudios

ABOUTMUSHROOMNETWORKSMushroomNetworks,Inc.,isaprivatelyheldcompanybasedinSanDiego,CA,providingpatentpendingBroadbandBondingsolutionstoarangeofInternetconnectionapplications.Thecompany’sflagshipproductlinetargetsSMBs,enterprises,multi-tenantbuildings,andbroadbandserviceprovidersandbondsdissimilarbroadbandaccesstechnologiesformingasinglehighlyreliablebroadbandpipethatcaneasilyscalebasedonneeds.

MushroomNetworksIncorporated5703OberlinDriveSte208SanDiego,CA92121www.mushroomnetworks.com858.452.1031

Solu#on Cost TotalUpstreamSpeed

TotalDownstreamSpeed

Benefits

FourDSLlines+BondingProxyServer

$320permonthè

1.5Mbps 1.5Mbps Highreliability,Fastupstreamanddownstreamspeeds

èFourDSLlinesat$30eachplus$50perlineforhosFngservice