case study: creating 225am

Case Study

Creating 225AM

225AMChanging the way college grads get a job. For good.

Course Syllabus:

Brand Identity

Brand Rollout

User Interface

Secret Sauce

Launch

Testimonials

Results

Class is in session.

Brand IdentityThe essence of any brand begins and ends with its logo.

Inspiration  from  flip-­style  clocks

Students  love  their  yellow

Brand Rollout

Once the brand identity was completed, we launched a teaser website with complimentary social profile themes. Now the company could begin to attract & subscribe early adopters while we worked on the 225AM platform in the background.

User InterfaceUI design + custom iconography for all devices.

The completed User Interface (UI) Kit included: headers, footers, navigation, buttons, links, forms, social widgets, page elements and

additional iconography.

Secret SauceThe best business opportunities have a hook which separates their offering from the pack. 225AM's is its utility to

millennial-age students -- tools that simply don't exist today, such as its suite of CRM tools to research, schedule and prep students for their job interviews.

LaunchWe launched the 225AM web application in September of 2014. The roadmap ahead of us is long and

challenging, but filled with exciting opportunities.

Client Love

Fifteen months and counting of working with New Haircut. Over that time the client/vendor relationship has become a real partnership. What’s the difference - partnerships are earned through trust and respect. The team as a whole is professional, dedicated, thorough, engaged, creative and the kind of

problem solvers you want on your side. Now go away so I can have them to myself.

Jim Medalia CEO, Co-Founder, 225AM

Results

225AM is now in open beta with several major universities, private institutions and affiliates. From investors to career development staff and students, the reception has been overwhelmingly positive.

INITIAL CUSTOMERS

Others waiting in queue.

UX Research

Marketing Strategy

Technology Audit

Analytics & Optimization

Brand Styling

Interface Design (UI)

Web & Mobile Development

Sales & Pitch Presentations

jen@newhaircut.com

+1 (732) 228-8262

LET’S TALK