case study: lean product development in a very big organization by susana jurado and maria olano -...

Lean Product

Development in a

Very Big

Organization_

@mdomata

@sjapru

1. Start small aim high

2. Iterate fast

3. Market validation

4. Fail fast, fail cheap

5. Multidisciplinary teams

6. Open Innovation

7. The art of killing

1. Training

2. Internal mentors

3. External mentors

http://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1

Dealing with

corporate politics and

processes. Get

upstairs in the

building

Finding intrapreneurs.

Entrepreneurs and

intrapreneurs are not

the same kind of

people

What branding

to use for

experiments

and tests?

Experimenting in B2B

environments, when

you are addressing

account managers

business customers

Measuring innovation

success: common

analytical methods can

destroy innovation

Competing with

core business

products in the go

to market race

The unexpected:

the problem’s

problem, finding

the pain

Getting out of

building to

have face to

face

conversations

Early market

tests, validating

every step with

customers and

pivoting

Working with

limited

resources,

bootstrapping

and fast

iterations

Fostering intrapreneurship

Accelerating

innovation

cycles

Do more with less:

45% more projects

while in average

reducing a 48% the

medium budget

Oriol Lloret Mario López Ricard Huguet Diego Díaz Luis I. Vicente Pere Obrador

Oriol Ribera Alberto de Vega Anna Hiltunen Bert Bräutigam David MuñozCarlos Moliner

Javier Zorzano Jaime González Luis Dejo Maria José Tomé Elvira ClouetRafael de las Heras

Javier López

Pablo Rodríguez

This would not have been possible without people

Thank you!!!

Questions? Comments?

@mdomata maria.deolanomata@telefonica.com

@sjapru susana.juradoapruzzese@telefonica.com

More info in our “Lean

elephants” paper at www.tid.es