case study swot analysis
Post on 18-Jan-2015
20.749 Views
Preview:
DESCRIPTION
TRANSCRIPT
Case Study: SWOT Analysis in Skoda
Purposely….
SWOT
Brand Positioning
Market Research
What was the key weakness that Skoda was able to identify?
Negative Brand Position
Poor Perception
Direction
Happy & Contented
What strength did Skoda use to turn its brand weakness into an opportunity?
Self awareness
‘the human touch’
Concentrate on Owner Experience ≠ Sales
Strategic Management
‘Happy Skoda Customers’► Differentiate
How has Skoda strategically addressed external threats?
Market Segmentation
Environmentally & friendly
What in your view are the important benefits ofusing a SWOT analysis?
Gives direction to the strategy
Brings order and structure to otherwise random information
Look internally as well as externally
top related