case study: “upper deck learns to ‘think different’ thanks to imedia”

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Progressive Insurance spent

$595.4 million in advertising

last year marketing Flo

• Up $70 million from 2012

• Flo makes over $500,000

per year in her role

• “Flo is the embodiment of

our people, our employees.”

- Jeff Charney, CMO

• Also stated he wants Flo,

“anywhere there is a customer.”

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Order your Jack Hoffman

rookie card with a donation

of $10

• TeamJackFoundation.org

• Accessories

Tweet Jack some love!

• @TeamJack

Follow Team Jack

Foundation on Facebook

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

People want to be in business with brands that do the right thing.

Upper Deck Learns to “Think Different” Thanks to iMedia

People want to work for companies that do the right thing.

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

People want to hear about companies that do the right thing.

Upper Deck Learns to “Think Different” Thanks to iMedia

You never know what will come out of the good you do,

until you actually do it. Customers love these initiatives!

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” with Friends of Jaclyn

Is being good in

business your life’s

greatest mission?

“Quality of Life

Prolongs Life”

Is there a measurable ROI for

helping change the life of a child?

Ask these kids!

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

Upper Deck Learns to “Think Different” Thanks to iMedia

FOJ & Upper Deck

Partnering to

Change

Perspective and

Make a Real

Difference.

How will YOU Be Progressive, Not ?

#thinkdifferent

Upper Deck Learns to “Think Different” Thanks to iMedia