casting a wider net via the social web (salesforce)

Casting a wider net via the social Web.

/ case study

the goal

Cast a wider net with potential customers and have a conversation with them.

Jennifer Burnhamdirector, social strategy and content marketing at salesforce.com

“I see SlideShare as a virtual bookshelf, or a library in the cloud,

where we can make our best content more discoverable to a

diverse audience.”

the problem

With hundreds of presentation decks,tutorials, eBooks, infographics and white papers,

salesforce.com needed a coordinated brand presence.

i

the solutionThey created a customized, branded salesforce.com

network on SlideShare to enhance visibility for its product channels, drive more traffic to the main channel

and create brand consistency.

i

“I love how simple it is to upload the content, embed it on our blogs

and salesforce.com website. I recently launched a resource page on salesforce.com with embedded

presentations hosted on SlideShare...” - Scott Holden Sr. Director of Product

“... Also, SlideShare is easily shareable and

viewable in mobile, which is important for us.”

- Jennifer Burnham

content engagement measurement

Salesforce.com’s social media strategy is centered on three areas:

content

All content is logged into the internal content calendar built on Force.com. If the team has its own channel in the

SlideShare network, they upload the content directly. If not, the social media team can post it for them.

engagement

Saleforce.com’s social media command center coordinates with internal teams to promote new SlideShare content and

regularly engage with prospects and customers.

SlideShare Analytics and Salesforce Radian6 track social media engagement for content posted to the SlideShare Network.

measurement

Private sharing has enhanced salesforce.com’s

internal collaboration.

The private content can be scheduled to go public

to coincide with an email campaign.

“The greatest benefit salesforce.com has seen with SlideShare is the interaction and discoverability of content with prospects, partners and customers.”

“With SlideShare, we’re able to expand the reach of our best content to people

who may not necessarily be familiar with our brand. In essence, by posting a deck

to SlideShare, we are extending the reach and lifetime value of that content.”

- Jennifer Burnham

- Jennifer Burnham

SlideShare’s lead generation features helped salesforce.com

generate and assess the quality of hundreds of sales leads.

The Sales Cloud team posted the “Social Sales Revolution: 7 Steps to Get Ahead” eBook on SlideShare.

16,900views

300sales leads

Slideshare has become part of salesforce.com’s

content distribution for its biggest cloud computing

event of the year, Dreamforce. Speakers upload

slides after their presentations,

tagged with our event hash tag.

“Our Dreamforce session decks get thousands of views far after the

conference has ended.”

what’s next?

Salesforce.com is building out its channels across its product set and international regions, and exploring how to

integrate SlideShare with its live events strategy.

“I consider SlideShare one of our top channels and an integral part of

our social content strategy.” - Jennifer Burnham

Want a SlideShare networkfor your organization?

Contact the SlideShare enterprise sales team.