catch digital

Catch Goes Digital

Campaign Objective

ü  Brand Humanization through Community building on Website & Social Media Platforms.

ü  High Brand Recall through Constant Community Engagement. ü  Brand promotion through whispering in ear than shouting out loud. ü  Positioning catch as a distinguished Brand for the Smarter Race, and yet at low cost. ‘Taste mein awesome aur price bhi kam’

ü  Promoting Catch Sprinklers as Dining essentials with campaigns like ‘Catch Sprinkle kiya kya?’

Catch’s Digital Destinations

W Web

S Social

O Offline

M Mobile

Website 3.0 Web

Main Features

Appearance ü  Uncluttered Homepage with App like tabs for Primary Navigation ü  All Company info Packed under one head ü  More Customer Centric than Company Centric Engagement ü  Integrated Community Building Kitchen Queen Club ü  Health, Beauty & Cooking Tips Flow. ü  Webinars with the chef on Recipes & Cooking ü  Real Time Social Plug-ins for a seamless integration of on page & off page activities ü  Picture & Video Gallery comprising of content from company & the community both. ü  Audio, Video & Text-cum-Picture Blogs Convenience ü  Facebook Login & a quick conventional sign up for members. ü  Easy & User Friendly Tour de Site Navigation. ü  Well Knit structure to increase the ATS (Average Time Spent)

Web

User Experience

ü More User Focused ü Convenient to navigate ü Uncomplicated Sign Up ü One sign up for all activities

ü Community Videos & Photos for unmatched Virality

ü  Social Share Bar for quick Sharing

ü  Relevant & Dynamic content

Web

Kitchen Queen Club Web

KQC - Woman’s Paradise

Key Features ü  Recipe Sharing with a user friendly Interface ü  ‘Comment’ & ‘Delicious’ Buttons to facilitate inter-community communication ü  Webinars with Expert Chef & Community ü  Chat archives (instead of Conventional FAQs) ü  Chef Grading (for excellent ego boost) ü  Recipe of the month- To be shared on all social platforms & Video of the same to

feature on official YouTube Channel ü  Gift a Recipe- Miniature Packs of measured ingredients

Gratification ü  Chef Grades- Chef :: Super Chef :: Master Chef ü  Recipe Episodes with Community Members ü  Webinar with ‘Kitchen Queen’ ü  Community Pictures & Videos

Web

Integrated Networking Web

Health, Beauty & Cooking Tips Ticker Web

ü  High Traffic on Website & related digital Destinations ü  Community Building through Engaging features ü  Snowball effect due to networking plug-Ins ü  High Brand Recall & Loyalty ü  High Brand Image due to contemporary look ü  Higher Brand dependability due to heritage showcase ü  High page rank & Search friendliness due to dynamic original Content

ü  Excellent CRM

Website Key Deliverables Web

Online Reputation Management Web

People are talking about Catch anyway online

SEO Web

ü  40 Keyword Optimization ü  High Page Rank ü  Keywords-rich SEF URLs ü  Automatic Metadata ü  Sitemap (HTML & XML) ü  Tags for all components ü  Internal Links ü  On & Off Page optimization

ü  250 ext. for 3rd party components

ü  100% modular structure

Related Keywords

PPC | Google AdWord Web

Low Cost PPC Campaign

ü  Relevant Critical Keywords can be bought

ü  Auto optimizer option available with AdWord agency

ü  Low Bidding Rate guaranteed

ü  Unmatched Visibility ü  High precision Search

MicroSite Blogs Forums

Social Platforms

High SEO Value

Product & Company Promotion Community Building & CRM

Traffic on Main Website

Social

Facebook

Journey of the brand with key milestones

KQ Club App Integration with the page

Social Media Integration

Tips Ticker on Facebook

Product Showcase

Social

Key Engagement Ideas ü  Recipes received on website will be shared on Facebook page as well with the name of

person who has submitted ü  Health, Beauty & Cooking Tips in the form of Picture to be shared everyday. ü  Nostalgia triggering Images & Moments ü  Gift A Recipe : Where the whole recipe will be packed in miniature packs in the measured

quantity and will be packed in a box ü  Food Trolls ü  ‘Zara sa Catch moments’ Crowdsourced by the community ü  Contests Like Kitchen Queen can be run on Facebook & can be integrated with the

website as well ü  Fashion & Smart Homemaking Tips ü  Content from other Social Media Platforms can be replicated

Social

Parallel Facebook Page on Sprinkler Social

Key Features ü  Page will not be named after the Product and will be a Named like ‘Smart Women, Smart

Choices’ or ‘Dine in Style’ ü  Page will be made in order to build a community who fall in the precise TG of Catch

Sprinklers ü  Page will largely talk about the smart cooking/dining/homemaking rather than the

product, product will be subtly promoted ü  Page will be integrated with an app to enhance awareness about the product ü  Page will have its own Distinct MICROSITE to support the campaign

Social

App For Sprinkler Page

App Will seek Permission from the user to post on their behalf & will trigger a Viral effect for the page

Social

Twitter

Key Engagement Ideas

ü  Health, Beauty & Cooking Tips to be Shared with relevant Hashtags ü  Food One Liners & Quotes ü  Retweeting the influencers’ Tweets ü  URLs of Blogs & Various other components of website & actvities on other social media

platforms can be shared ü  Live Tweets during the key Television Shows about food & cooking ü  Conversations with Influencers with a Common Hashtag

LinkedIn

Kitchen Tips for Working Women

ü  Smart Cooking tips ü  Dedicated Blogs on Cooking for working women ü  Group on ‘Cooking made easy’ To form a community & Promote products ü  Links of One minute Recipes Video to be posted on LinkedIn ü  Webinar with Chef can be arranged every week for working women ü  Health & beauty tips for the busy lot ü  Microwave Based recipes can be shared

Social

YouTube Social

Video Based Content

ü  One Minute Recipe/Cooking Gigs ü  Interviews with Chef & Easy to make Dishes ü  A YouTube Episode can be shot FortNightly with the winner of Kitchen Queen Winner ü  Archived TVCs can be published ü  Journey of Catch in a Video ü  Motion Graphic Video to showcase product range of Catch ü  Video of Catch’s LTG technology to show USP of catch in the form of Video. ü  Video of Production Unit to show the Hygiene exercised in Grinding Spices

Social

Pinterest Social

Pinterest- Heaven for Women

ü  Various Boards Like Recipes, Products, Saviour, Dining in style, Cook easy etc can be created

ü  Pinning Pictures of Recipes, Ingredients, Products, Cookware, Tips etc. ü  Repinning the pins of influencers ü  Integration with facebook & website ü  Photo-Blogging

Social

Google + Social

Be Seen

ü  Regular Updates Replicated from other Social Media Networks ü  Influencers can be added in the Circles ü  Hangouts with the chef ü  Hangout with the winner of Kitchen queen Contest

Social

Mobile- The Next Big Thing ü  Mobile Website to be created ü  Auto redirect to m.catchfoods.com ü  Will be Mobile & Tablet Friendly ü  Lightening Speed Loading of the website

Mobile

Mobile App ü  App to carry all the functionalities as the main website ü  App will Have all the integrated social plugIns to enhance

social interaction ü  App will work as a platform to promote products ü  App can be updated according the the varying Digital

Strategy ü  App can be used to advertise new TVCs or Any other

Campaign

Mobile

Mobile Banner Ads ü  Media Planning to be done for mobile Banner Ads ü  Motion Canvas Ads can be created ü  Women Centric Ads to be Targeted ü  Ads to redirect to M site of Catch ü  Easy to buy Mobile Media is the Future of Digital

Advertisement

Mobile

Guerilla Marketing ü  Guerilla Marketing to help

Catch Stand unique in the crowd of Conventional Branding at Low cost

ü  Important to Announce Digital Media Entry

Outdoor

Tweetathons in Kitty ü  Social Media integration can be

kicked start in the most unique way

ü  High Adrenaline marketing result in the most lasting Brand Recall

Outdoor

Forums | Blogs | Q&A

ü  Participation in various relevant forums and seedings can boost the traffic both on website as well as microsite.

ü  Blogs can be instrumental in the making the campaign viral as blogs are accepted as the most preferred tool for content marketing.

ü  Planting Questions and answering at Yahoo answers and Wiki Answers is the fastest way to get noticed amongst the netizens

ü  Threads related to food & nutrition and healthy eating habits can be started and third party seeding can be done to facilitate conversation amongst members.

ü  Video Blogs by chefs can get viral easily

How We Manage Your Campaign

Brand Audit Sentiment Analysis Develop Strategy

Edit or Revise Strategy (if needed) Seek Approval

Execute Strategy Monitor & Moderate Insight Reports & Feedback

How it Works!

Step Two Step One Step Three Step Four Step Five

Get your Brand Scan and Sentiment

Analysis Done & Get a complete

report

Choose the right Package or get one designed exclusively for

you

Opt for a 15 days Pilot Project*

Kick start your Digital Media Marketing Campaign

Get Monthly insights on progress and Enjoy watching your Business

grow.

Bird’s Eye View of Client’s Experience

What Goes in Delivering a Campaign

Preferred Tools in our Kit Analysis l Management l Monitoring

Dedicated team of Content Writers, Social Media Strategists, Graphic Designer, Web Developers, Video Editors & Moderators to look after your campaign

24x7x365 monitoring to keep you stay Up & Live always

Amazingly Functional Ecosystem of Training & Client Servicing

Savings cost of Hiring & Training, Outsource at 10% price

Detailed Monthly insights & Reports on Progress

Use of Ultra Sophisticated Web tools to manage Online Reputation & Digital Campaigns

Save Time for your core business & leave your CRM on us!

Dedicated personalised Client support & coordination.

Somesh Jagga Business Head- Client Servicing & Training +91 99110 32000 l somesh.jagga@buzzooka.in

Buzzooka InfoMedia Private Limited #402 Jackson Crown Heights Crowne Plaza Rohini Delhi-85

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