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Best global brands
Charu JagwaniHarsh parekh
Nescafe Nescafé is a brand of instant
coffee made by Nestlé.Nestlé created the instant coffee
category 75 years ago. Today, Nescafé is sold in 180 countries.
"It all starts with a Nescafé.“ 5,500 cups per second
CBBE MODEL OF NESCAFE
Hermes
Hermès International , Hermes of Paris, or simply Hermès is a French manufacturer established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse.
The culture of excellence is what differentiates Hermès-craftsmanship, creativity, and quality run like a red thread through all its métiers.
This brand's relevance to luxury customers remains strong in all geographic areas, with double-digit growth from 2013 through Q1 2014.
Hermes
Stylish accessories Red threads
Creativity and quality
Leather goods comfort and durability
Superior quality
Feeling of warmth and superiority
pride and leisure with luxury
FordThe Ford Motor Company (commonly
referred to as simply Ford) is an American multinational automaker. It was founded by Henry Ford and incorporated on June 16, 1903.
With record sales in key markets and its biggest-ever new product line-up. As a result of growth in the North American and Asia-Pacific markets, Ford increased global sales by 12 percent.
Goldman Sachs Group, Inc.The Goldman Sachs Group, Inc. is an
American multinational investment banking firm that engages in global investment banking, securities, investment management, and other financial services primarily with institutional clients.
Goldman Sachs was founded in 1869Goldman Sachs is maintaining its leadership
position in a competitive segment and remains committed to building its brand by communicating the promise that clients come first.
Goldman enjoys a strong reputation as a skilled investment/banking firm among clients and a valued asset among shareholders.
Goldman sachs Salience- banking, investment and
financial consultant Imagery- best and largest investment
bank Performance- mergers and acquisitions
advice, underwriting services, asset management
judgement – not so reliable after 2008 crisis
Feelings- lacks transparency Resonance-
HyundaiHyundai Group was
a multinational (conglomerate) headquartered in Seoul, South Korea.
It was founded by Chung Ju-yung in 1947 as a construction firm and Chung was directly in control of the company until his death in 2001
Hyundai's brand slogan, "New Thinking, New Possibilities.“
Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value.
Hyundai
Philips Koninklijke Philips N.V is a Dutch
diversified technology company headquartered in Amsterdam.
Philips is organized into three main divisions: Philips Consumer Lifestyle, Philips Healthcare and Philips Lighting.
brand recently invested 1.7 billion € in R&D.
"Innovation and You"
Salience-sense and simplicity , innovation and you
Performance-master of electronics , durability and high quality
Imagery-household name judgement –very old stable leader
Feelings-I love philipsResonance- generation of users
Audi Audi is a German automobile
manufacturer that designs, engineers, produces, markets and distributes luxury automobiles.
Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966, following a phased purchase of Audi AG's predecessor, Auto Union, from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.
Audi
CannonCanon Inc. is a Japanese multinational
corporation specialized in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment.
Its headquarters are located in Ōta, Tokyo, Japan.
Canon is also increasing the WiFi connectivity and cloud-compatibility of its camera and office products, focusing more on its B2B businesses, and adapting product features and solutions to better satisfy consumer demand.
Salience- better vision , improved vision Imagery- global lense matter ,
photography and beyondPerformance- camera for every purpose
judgement – at power with german lens
Feelings-catch for future , arrest the moment
Resonance- quality at its best
L’oreal Since its creation in 1909, L'Oreal has established a
reputation for being an innovative, customer-focused brand that believes diversity is beautiful.
These days, L'Oreal Paris sells 50 products every second, worldwide.
It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.
R&D in both science and technology is key to the company's strategy. Employing more than 4,000 people in R&D roles
857 million euro investment in R&D in 2013 are evidence of L'Oréal Group's commitment to remaining relevant in a fiercely competitive industry.
Sophistication and elegance
Ranked 1st Communication campaigns
Global beauty market
Beauty
Finest mass market brand
ACCENTUREAccenture is
a multinational management consulting, technology services, and outsourcing company.
Accenture, with its "High Performance. Delivered." tagline.
Salience- buisness consulting , market projection and buisness research
Imagery- leading world consultancy company
Performance- high performance delivered
judgement –quality , trustworthiness and accuracy
Feelings-human asset , think tank Resonance- high price , high
performance , high accuracy
Gucci
In a time of accelerating global change, Gucci continues to keep pace and consistently manage its dual identity as both a modern and heritage brand. It has repositioned to own the category of "jetset chic," a more exclusive space within the luxury market.
Corporate citizenship and digital innovation are equally important to Gucci. Recent examples in action include Gucci's on the brand's 50th anniversary in Japan, attaining new occupational health and safety certifications, and launching its new, multilingual museum website Gucci Museo
GUCCI
Luxury retail clothing segment
Reliable, durable, and
stylish
Fashionable, trendy and
classy
Credible and consideration of superiority
Excitement, social
approval and self respect
Behavioural loyalty and attitudinal
attachment
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