cerebrum
Post on 25-May-2015
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CEREBRUM 2009“Just a drink and you start to think..!”
PRODUCT
A refreshing drink that puts your brain into gear for a short period of time
Ingredients :
TaurineCaffeineVitamine CGinsengCodaline, our secret ingredientand loads of sugar...
PRICE
TARGET
2,50 Euros / can
•Students who need a boost before exams or after a short night sleep
•Athletes before a big game, especially chess players
•Business men before a meeting
•For any people needing intelligence & memory rapidly
Place of launch
Us market
Biggest energy drink market in the world
The energy drink market
$5.4 Billion market in 2007
$10 Billion market in 2010
Competition
Strengths of Cerebrum : New concept Price Pomotion strategy
Web 2.0 NetworksShort term promotion
Guerilla marketing
CONSUMER AWERNESS
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