challenges and benefits of web 2.0 - an sme view

The Challenges and Benefits of Participating in Web 2.0

- an SME view.

Adam Evans, Associate, Provelio

Introduction

Who are Provelio?

Who are Provelio?

• Management Consultants working in Estates and Construction

• 30 Employees,

• 4 Offices,

• £3.5million turnover.

SM - How did I get started?

The Original Challenges

Going from I to WE (Provelio)

• Director buy in.

• Objective setting.

• Resourcing.

• Coordinating.

• Rules.

So what have we done?

We have Tweeted:

We have LinkedIn:

We have LinkedIn:

We have Slideshare’d:

What’s worked well:

Twitter for:

• Successes

• Publicising updates to our Knowledge Centre.

• Highlighting and promoting CSR.

• Transforming your network.

What’s worked well:

LinkedIn for:

• Business / market intelligence, understanding the potential of your network.

• Brand, company, staff and personal profile.

What’s worked well:

Slideshare for:

• Making the most of existing assets and collateral.

• Continuing the conversation.

• Must do better.

Must do better:

• Director buy in

– Great support, direct input required.

• Coordinating

– Getting our website Web 2.0 ready.

– Reusing collateral / assets.

Must do better:

• Resourcing

– Task owners, planning.

– Stop dipping in and out.

• Measuring

– Being more analytical of the benefit.

Still a lot of “Me” and not a great deal of

“We”

The Future

FROM WEB 2.0 to ENTERPRISE 2.0

• Social Projects

– Collaboration

– Engagement

• Social Organisations

Oscar Berg, (www.thecontenteconomy.com)

Resources

Getting Started Pauley Creative top 15 construction companies in social media (“How are the

top 15 UK Construction Companies using Social Media in 2011?”) Redcube Marketing:" Developing a social media strategy” McKinsey Quarterly:“The Rise of the Networked Enterprise: Web 2.0 has its

payday” Paul Wilkinson Mobile and Social Media in Construction:

http://www.slideshare.net/EEPaul/mobile-and-social-media-in-construction Mel Starrs, Elemental Blog: http://www.melstarrs.com/elemental/

Social Media Policy IBM: http://www.ibm.com/blogs/zz/en/guidelines.html

Enterprise 2.0 The Democratization of Communication:

http://www.slideshare.net/Unwired/democratization-of-communication-presentation

The Collaboration Pyramid: http://www.thecontenteconomy.com/2012/02/collaboration-pyramid.html

Oscar Berg, (www.thecontenteconomy.com)

Contact

Adam Evans

http://uk.linkedin.com/pub/adam-evans/1/8b6/769

adam.evans@provelio.com

@aaadamevans