changing perceptions of lifestyles and community...culture, university of melbourne 2015-2020...
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Changing Perceptions of Lifestyles and Community
FUTUREYE AND OURSAY ’s
No. 3
26 MAY 2020
2
Hosted by
Nick Lane, Associate Director Futureye; Founder of PassivePlace
“Undertaking early engagement with communities, their organisations, businesses and councils is essential to understanding how to deliver on their needs effectively. Through the process of human centered and environmental co-design, connected systems thinking and the integration of multiple strategies to facilitate connected outcomes for communities is exciting, effective and a process that creates incredibly powerful outcomes.”
NICK LANEAssociate Director, Futureye
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Roundtable Agenda
THE PURPOSE OF TODAY’S WEBINAR IS TO ENGAGE WITH EACH PARTICIPANT IN A
COLLABORATIVE WAY
BUILD A SHARED UNDERSTANDING OF FEARS, NEEDS AND OPPORTUNITIES IN RELATION TO
SKILLS, EDUCATION AND TRAINING
GENERATE A COMMUNITY OF PEOPLE ACROSS AUSTRALIA COMMITTED TO PURSUING A
FEARLESS RECOVERY
The Six Pillars of Successful and Sustainable Communities
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HEALTH
HOUSING
INFRASTRUCTURE
PERCEPTIONS OF LIFESTYLE AND COMMUNITY
EDUCATION AND TRAINING
Key imperatives on attracting and retaining professional and skilled
people in AustralianCities
JOBS AND CAREER
OPPORTUNITIES
Richard CornishFood Writer & Owner of Richard Cornish Food
2019 Melbourne Food and Wine Festival Legend Award
2016 ‘My Year Without Meat’ Published by MUP
>
2009 Creative Director Melbourne Food and Wine Festival - Regional
2008-2016 Worked in Spain and Mexico on six books
2008 World Food Media Award Best Book ‘Movida’ with Frank Camorra
Lucinda HartleyCo-founder & Chief Growth Officer
>
A city-maker since 2005, started my career as a landscape architect working on the MCG Upgrade
2007-9 Spent 2 years working with UN-Habitat defining the Sustainable Development Goal for Cities (Goal 11)
2012 Co-Founded globally recognised placemaking consultancy, CoDesign Studio, through which I led > 100 neighbourhood improvement projects.
2017 Frustrated that cities spent all their time measuring traffic, rather than people, co-founded Neighbourlytics with Jessica Christiansen-Franks: a social analytics platform for neighbourhoods
2020 Neighbourlyticslaunches rural and regional Launch Cities program to enable LGAs to measure place performance and wellbeing in real time.
Matthew EvansFood writer & TV Host
Author of thirteen books on food, including his ethical meat manifesto On Eating Meat, and his most recent tome, The Commons as well as two memoirs, including The Dirty Chef.
Hosted six series of Gourmet Farmer on SBS TV, along with documentaries What’s the Catch and For the Love of Meat.
Co-owner of Fat Pig Farm a 70-acre mixed holding that grows food for their on-farm restaurant in the picturesque Huon Valley.
Katherine TehManaging Director, Futureye
Victorian Women’s Honor Roll 2003
Telstra Business Woman of the Year (Victorian Private Sector) 2000
Smart Transformation Project for BHP 2019- present
Chair, Castan Centre for Human Rights Law 2018-
present
Member of Forest Industry Advisory Council 2018- present
Chair, Women’s Enterprise Centre1998-2001
Ethical Artificial Intelligence Project for Microsoft 2019
Expertise in strategic foresight and ethics
Centre for Public Culture, University of Melbourne2015-2020
Perception of lifestyle: 1 – 10
Desired lifestyle: 1 – 10
Actual lifestyle: 1 – 10
Question 1: In regards to lifestyle of your community, how would you rank the following on a scale of 1 – 10, with 1 being unsatisfactory and 10 being excellent?
HOW WOULD YOU RANK THE FOLLOWING?
1. Sense of isolation
2. Lack of diversity
3. Feelings of loneliness
4. Sense of disconnection
5. Perception of lack of opportunities
6. Lack of food culture
7. Lack of arts and culture
8. Lack of innovation culture
9. Sense of community dis-connectedness
10. Limited recreation and hospitality options
Poll 1: What are the perceptions and issues contributing to the difference between desired lifestyle and actual lifestyle?
POLLING OF AUDIENCE
Hyperlocalism
After 2008 GFC Europe saw return of city dwellers to country towns
§ Family§ Community§ Connections§ Connection with soil§ Rebuilding food
ways
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Regional Well Being
What contributes to our well being?
One Continuous Pic Nic
§ Networks§ Community§ Connections
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Successful Food Cultures
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Daylesford
Meeniyan
Bendigo
Access to market
Aligned values in Growers
Value add
Hospitality
Clients
Integrated distribution between grower and consumer.
Perceptions of Lifestyle
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Acknowledge local culture
Understand differences
Understand the power of personal change
Truthful communication
Supportive Food Networks in Victoria
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Evidence people who come from regions but living in cities spending back in regions
Buy From Benalla
Local hi tech start up / local government co-production – order online – collect or deliver
Regional people understanding the power of their income to local community
Starting up in other regional towns
Bypassed existing food distribution
Used free platform for sales
Building a brand / connection between city and country
Brining a bubble of locality into city
www.buyfrombenalla.com.au
Prom Coast Food Collective
www.promcoastfoodcollective.com.au
Food Plan
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NO ACCIDENT FREEDOM TO FARM
FREEDOM TO FEED
FULL RETAIL HELP WHERE POSSIBLE
GET OUT OF THE WAY
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Finding data about human stuff is hard
19 Million Australians are
active Facebook users,
that’s 3 million more than are enrolled to
vote. In the last 10 minutes:
64 million
4,000,000,000
How it works
Meta data aggregation
Data creation Data Analysis Data VisualisationGeo-spatial
analysis
SocialProsperityStandard
13 Indicators and 36 Measures of neighbourhood wellbeing.
Impact of Bushfires on Social Life
Australian Financial Review, December 17, 2019
USE CASE: DISASTER MANAGEMENT
In a similar scenario, Neighbourlytics quantified changes in lifestyle and behavior in Sydney in the months before and during the NSW fires, in an exclusive investigation for the Australian Financial Review.
“Location data is up to 5 times more accurate than demographic data in
predicting behaviour.”
- MIT Human Dynamics Lab
What can welearn about local lifestyle?
USE CASE: LIFESTYLE + PUBLIC SPACE
Let’s change the way we measure performance
Scale: 1-5. 1 being not at all, 5 being totally integrated
Scale: 1-5. 1 being not at all, 5 being very useful
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Q1. How well integrated are systems of measurement for your community?
Q2. Would a system, information like this be useful for your organisation?
Poll 2: Integrating Systems
1. Sense of isolation
2. Lack of diversity
3. Feelings of loneliness
4. Sense of disconnection
5. Perception of lack of opportunities
6. Lack of food culture
7. Lack of arts and culture
8. Lack of innovation culture
9. Sense of community dis-connectedness
10. Limited recreation and hospitality options
Poll 1 Reflection : How do you rank your community’s lifestyle?
POLLING OF AUDIENCE
§ Understanding your stakeholders expectations is critical to forming a response that resolves their concerns.
§ Futureye uses the Futureye Curve to measure the ‘social maturity’ of issues, to understand what society expects, and determine the level of influence an organisation can have over its own destiny.
§ The Curve assesses an issue’s maturity from early theorization through to normalization to understand both the current level of maturity, as well as identifying the drivers of change that need to be understood and addressed to shift opinion.
§ The social maturity of issues determines the level of influence an organisation can have over its own destiny. Once an issue reaches the governance phase sanctions and regulations will be imposed upon you.
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Individual to collective agendas: Formal vs InformalThere are 6 stages to the social maturity of ideas that can be mapped to forecast social norming
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Identifying connections in the systemMapping communities and their emergent values enables regional development
§ Systems mapping is a way to consider the current reality of an issue to identify how multiple influences come together to lead to an outcome
§ Mapping the different stakeholders and issues at play helps to show what is driving the current outcome, and consider what pivots or interventions can have the biggest impact
§ These tension points become the key elements for a strategy that resolves the issues
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Understanding social expectations
Forecasting the rate of societal change makes a strategy more effective
1750 1800 1850 1900 1950 2000
OBSERVATION
EMERGENT
POPULARISATION
CHALLENGE
GOVERNANCE
NORMATIVE
Rising societal expectations
Formal Vs Informal
§ Family§ Community§ Local Council§ State Government§ Federal Government
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Communication and Connection between our communities and our governing structures…..
Scale: 1-5. 1 being not at all, 5 being totally integrated
Scale: 1-5. 1 being not at all, 5 being very useful
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Q1. How well integrated are systems of measurement for your community?
Q2. Would a system, information like this be useful for your organisation?
Review of Poll 2: Integrating Systems
Hyperlocalism
After 2008 GFC Europe saw return of city dwellers to country towns
§ Family§ Community§ Connections§ Connection with soil§ Rebuilding food
ways
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ReflectionSupportive Food NetworksFormal vs Informal Community and Council ConnectionsNetworksData, Connectedness and Integrated SystemsHyperlocalism
Upcoming webinarsHelping you create fearless recovery in your region
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• Roundtable No. 4: The Future of Health and Well-being @ 2 June 2020, 12:15 -
13:00
• Roundtable No. 5: Online Engagement Tools and Next Steps @ 9 June 2020, 12:15 -
13:00
• To participate at any time join the conversation on
Website: - https://oursay.org/fearless
Adelaide - Berlin - Canberra - Chicago - London - Melbourne - New York - Sydney - Vancouver
www.futureye.com
Emails Katherine@futureye.com
Nickl@futureye.com
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