chapter 8 sec 3 the mass media. forms of mass media television – the most influential newspapers...
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CHAPTER 8 SEC 3
The Mass Media
Forms of Mass Media
Television – the most influentialNewspapersRadioMagazinesBooksInternet
Public agenda
The public issues that people think and talk about
Driven by the media
Role in elections
Television has reduced the importance of political parties; allows candidates to reach the public directly
Television allows for sound bites – snappy statements that can be aired in 35 or 40 seconds
Limits to influence
Few people actually follow issues carefully in the media
Those who do tend to watch, listen to, or read favorite sources
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