character branding webinar series 3 of 4

The Power of Story for Sales Success

Character Branding Webinar 3 of 4

Meet Your PresentersGary Kaskowitz, MBA, Ph.D.

Jim Socci, CPA, CASArtistic Toy, President

Marketing Strategist, Author, SpeakerAssociate Professor of Management,Moravian College

The Six Cornerstones Of All Successful Brands (Webinar 1 of 4)

• Myths of About Branding

• The Real Purpose of Brands

• Case Study Examples

Learn to Speak the Inner Language of Your Clients(Webinar 2 of 4)

• What Motivates Clients

• Psychological Benefits

• Applied Example

What You Will Learn in the Next 60 Minutes

• Why Story’s Important to Branding• Story Structure• Hero's Journey• Applied Example

Story Telling

• Thousands of years of experience• Convey basic Truths about ourselves

Story Structure

• Beginning, Middle, End• Character/Roles • Conflict is key• Start at your low point

Hero’s Journey• Classic structure seen everywhere• Basic Components

• Ordinary World• Inciting Incident• Call-to-Action• Conflict/Struggles• Transformation• Return with Elixir

Elements of Brand Story

• Plot• Characters• Message• Aesthetics

Translate Story to Sales Success

• Identify with your audience• Understand their yearnings• Get in step

Applied Example Meet Chemo Duck

www.chemoduck.org

The Story Hero

YouTube Video - http://youtu.be/DDn8X2pkS98

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Contact Us!Gary Kaskowitz:

gkaskowitz@moravian.edu484-553-1249

Jim Socci: jsocci@artistictoy.com

484-788-0888 x101