cherish yearn overview - q1 2012

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Additional Background on Cherish Yearnwww.AsiaHealthcareBlog.com

www.RubiconStrategyGroup.com

+Overview

Facility Overview

Residences

Amenities

Hospital

Fees

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Facility OverviewSite MapBuilding Descriptions

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Administrative Offices, MegaFit Gym, Group Assembly HallBuilding 1: Hotel Buildings 13-14: Empty Residences

Building 8: HospitalCafeteria / Restaurant

Building 15: 50% Occupancy

+Residential Buildings

+1-Bedroom Unit

+1-Bedroom Unit

+2-Bedroom Unit

Where the 1-bedroom has a distinct “studio” or “loft” feel, the 2 bedroom unit does not. Its space is more open largely due to how the kitchen area opens up into the living room.

It is worth noting that the fees include furnishings. It is assumed the beds, dressers and desks like the one shown to the L are provided to the occupants.

+2-Bedroom Unit

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Amenities

+Fishing Pond

The fishing pond is a great example of CY’s adaptation to established ways Chinese enjoy spending their time.

+Activity Areas

Each building has a common area on the first floor. Across CY, these areas are different – ranging from a café to a calligraphy studio. Beyond variety, this encourages walking and daily socialization.

+Cafeteria / Dining Hall

Meals are not included as part of the pricing plans.

+Rehab Area

The rehab area is one of the more interesting parts of CY:it echoes a classic paradigm for new models expanding intoChina … investing in the “hardware” is the easy part. Gettingthe “software” – in this case the trained staff, an awareness bythe occupants of the role of preventative exercise and rehabilitation,is the bigger challenge (as these rarely used pieces of modern equipment illustrate) – is the more difficult step.

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Hospital

+Hospital

CY’s hospital capabilities roughly follow American nursing homeexpectations, although they are very early into how they deal withdementia and cerebral-vascular rehabilitation. They have recentlybegun to add memory care services. The hospital offers three levelsof service (more details on the “FEE” portion of this slide deck.It is interesting to note that the developers put the hospital on-site, whichis not always a good idea as it can remind residents of their age andpotential future age related health complications.

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Fees

+Pricing Plans (March 2012)

Type of Room (# of People)

Fee (RMB/month) Membership Price

Standard Care Level

2 2,500 0

3 1,800 0

4 1,500 0

Nursing Care (Starting Point)

Private (Individual) 4,500 150 RMB/day or 4,500 RMB/month

“A” Level 2,700 90 RMB/day or 2,700 RMB/month

“B” Level 1,950 65 RMB/day or 1,950 RMB/month

+VIP Pricing Plans (March 2012)

Type of Room

(# of People)

Fee (RMB/month)

– Not a Member

Fee (RMB/month)

– If a Member

Available Buildings

10,000 7,500 01, 10

4 8,000 6,000 05

3 7,500 5,600 02, 03, 08, 09

2 6,500 5,000 04, 07

4,500 150 RMB/day / 4,500 RMB/month

“A” Level 2,700 90 RMB/day / 2,700 RMB/month

“B” Level 1,950 65 RMB/day / 1,950 RMB/month

+Contact Information

Benjamin Shobert

Founder, Managing Director

Rubicon Strategy Group, LLC

Two Union Square

601 Union Street, Suite 4200

Seattle, WA 98101

Phone: 206-652-3572

Fax: 206-652-3205

Mobile: 317-777-2926

Email: bshobert@rubiconstrategygroup.com

URL: www.CrossTheRubiconBlog.com or www.AsiaHealthcareBlog.com