children as target audience
Post on 11-May-2015
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CHILDREN CHILDREN AS TARGET AS TARGET AUDIENCEAUDIENCE
Krayneva VeronikaKrayneva VeronikaM-06-2M-06-2
Main children characteristicsMain children characteristics
Children as consumersChildren as consumers
Perspectives of Russian Perspectives of Russian children marketingchildren marketing
Children Children CharacteristicsCharacteristics
Children have “big” sums of moneyChildren have “big” sums of money
Money – means of getting satisfactionMoney – means of getting satisfaction
They make choice independentlyThey make choice independently
Large amounts of money are spent due Large amounts of money are spent due to the influence of childrento the influence of children
Children’s opinion plays a role Children’s opinion plays a role when buying productswhen buying products
Children can introduce unfamiliar Children can introduce unfamiliar products to their parentsproducts to their parents
Easy to build Easy to build communication with childrencommunication with children
Every child will become a Every child will become a grown-up persongrown-up person
CHILDREN AS CHILDREN AS CONSUMERSCONSUMERS
1.1.Children usually have their own Children usually have their own moneymoney
2.2.Children have their own scale Children have their own scale of interestsof interests
3.3.Children are our future Children are our future customerscustomers
IncomeIncome
Scale of preferencesScale of preferences1.1. EntertainingEntertaining
2.2. FoodFood
3.3. Books and accessoriesBooks and accessories
4.4. ToysToys
5.5. Gifts and souvenirsGifts and souvenirs
6.6. ClothesClothes
7.7. CosmeticsCosmetics
8.8. Sport itemsSport items
9.9. Disco clubs, cafesDisco clubs, cafes
Children are our FUTURE!Children are our FUTURE!
RussiaParents are prepared to pay Parents are prepared to pay
more to satisfy children’s needsmore to satisfy children’s needs
Usually the price has a very little Usually the price has a very little influence on demandinfluence on demand
Family income hardly relates to Family income hardly relates to the expenses for children’s the expenses for children’s productsproducts
WE ARE RESPONSIBLE WE ARE RESPONSIBLE FOR CHILDREN!!!FOR CHILDREN!!!
Thank you for Thank you for your time!your time!
Made by Made by Veronika Veronika KraynevaKrayneva
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