christy tanner - tv makes you smarter 11 4-11 final
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TV MAKES YOU SMARTERHow technology is changing entertainmentNovember 4, 2011
@christytannerChristy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile
Tweet your answers to @christytanner
QUESTION #1:WHAT’S YOUR FAVORITE NEW SHOW?
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3HOMELAND
WHAT’S TVGUIDE.COM USERS’ FAVORITE NEW SHOW?
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#1 new show
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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#2 new show
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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#3 new show
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
WHAT’S MASHABLE MEDIA SUMMIT ATTENDEES’ FAVORITE NEW SHOW?
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Source: Survey of Mashable Media Summit Attendees
TIE!
New Girl
Up AllNight
HOW IS TECHNOLOGY CHANGING ENTERTAINMENT?
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#1: Second Screen = Mass Market#2: Ways to watch = Growing options
#3: Great shows = More than ever
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Sources: Nielsen Q1 2011 Mobile Connected Devices Report, TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants
#1:Second Screen = Mass Market
70%*
*70% of tablet owners, 68% of smartphone owners and 67% of all TVGuide.com users use second screen devices while watching TV
New apps launch every day
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It’s hard to keep trackABC
ABC Player
ABC News
Jimmy Kimmel Live
ABC Video Bookstore
AMC
AMC Mobile (iPhone only)
Breaking Bad
Mad Men Cocktail Culture (iPhone only)
The Walking Dead
CBS
Fall Preview
CBS News
CBS Sports Pro Football
CBS Sports for iPad
The Amazing Race
48 Hours Mystery
Num3ers
Comedy Central
Comedy Central (iPhone only)
The Word Colbert Report
South Park Avatar Creator
The CW
The CW Full Episodes
Nikita Spy Training
The Vampire Diaries (iPhone only)
Discovery
Discovery Channel HD
Discovery Channel Cannon Challenge
Ultimate Sharks
MythBusters
Deadliest Catch (iPhone only)
E!
E! Online (iPhone only)
FOXFox News for IpadFox Business for iPadTerra NovaThe Cleveland ShowHouse M.D.BonesFamily Guy (iPhone only)Glee FXSons of AnarchyAmerican Horror StoryIt's Always Sunny in Philadelphia (iPhone only)HGTVHGTVtoGOHBOHBO GoBand of BrothersBig LoveBoardwalk EmpireBored to DeathCapadociaCarnivaleCurb Your EnthusiasmDeadwoodEastbound and DownEnlightenedGame of ThronesGeneration KillJohn AdamsLife and Times of TimLittle Britain USARomeSex and the CityReal Time with Bill MaharSix Feet UnderSopranosTremeTrue BloodThe Wire
MTVMTVWatchWithJersey ShoreReal World: San DiegoAwkward.Death ValleyRidiculousnessCuff'dTeen MomWhen I Was 17I Used to be FatNBCNBCTour de France All AccessNBC Sports Talk for iPadNBC LiveNBC Nightly NewsThe Royal Wedding by NBCCNBC Real-TimeToday for iPadThe Thing: Flame ThrowerTelemundo NovelasBurn Notice Graphic NovelOxygenLiveWWE Tough EnoughBravo NowTop Chef Foodie FightShowtimeSHO SocialWeedsThe Big CHouse of LiesHomelandDexterThe BorgiasCalifornicationEpisodesGigolosNurse JackieThe Real L WordShamelessThe TudorsWeb Therapy
TLCTLC Network (iPhone only)Social TV AppsMisoi.TVTap TVTV Dailyyap.TVGetGlueIntoNowTunerFishTrendrrPhiloThe ChannerOther TV AppsCrackleZap2It (What's On?)Time Warner CableVerizon FiosAOL TVEW's Must ListPeopleTV.comIMDbBuddyTVXfinityHulu+
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Users have embraced TVGuide.com’s second screen products
Sources: TVGuide.com Mobile App User Survey; July 2011; 1,429 participants & Flurry Analytics through September 2011
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Home91%
Other9%
TVGuide.com apps:
• 5M installs & 1.5M monthly active users
• 40% increase in engagement YOY
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5Mcheck ins
60+sponsors
Social activity on TVGuide.com has exploded in the past year
… and advertiser support has surged
Source: TVGuide.com Internal Reporting
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Source: TVGuide.com Fall 2011 TV User Survey, August 2011; 3,045 Participants19
“the ‘oh SH*T’ moments”
“to keep my faves on the air”
“feeling connected”
#2: Ways to watch = Growing options
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Fans have 1 zillion ways to watch
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“I don’t want to miss anything”
“It feels like work”
85% want a personalized TV Guide
Source: TV Guide TV Team Panel Survey, February 2011, 3,460 respondents22
Over 400,000 users have Watchlists
2323
Source: TVGuide .com Internal Reporting
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Your Watchlist showcases your friends’ Facebook favorites
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… and lets you see official Tweets
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Celebs are giving us their Watchlists
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Top new shows in Watchlists correlate with ratings
Social Power Rankings spotlight users
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#3: Great shows = More than ever
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“It’s better to be a TV fan now
more than ever before”
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
52%
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“This season is better than last year”
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
36%
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Fans are watching more TV
32Source: TVGuide.com Fall 2011 TV User Survey, August 2011;
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2010 2011
% who watch 30+ hours per week
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
93% watch live TV
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55% watch online
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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27% will buy a tablet in the next year
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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19% will pay more for content
Source: TVGuide.com Fall 2011 TV User Survey, October 2011; 5,897 Participants
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HOW IS TECHNOLOGY CHANGING ENTERTAINMENT?
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#1: Second Screen = Mass Market#2: Ways to watch = Growing options
#3: Great shows = More than ever
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HOW HAS TV MADE FANS SMARTER?
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They bend time to their will
41Source: TVGuide.com Fall 2011 TV User Survey, August 2011;
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2010 2011
% who watch 30+ hours per week
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Tweet your answers to @christytanner
QUESTION #2:How has TV made YOU smarter?
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Our users have forced us to be smarter
You solved my problem.”
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“I was wondering how to keep track of all the new shows …
WHAT’S THE GREATEST CHALLENGE FOR MEDIA & JOURNALISM?
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THERE WILL ALWAYS BE NEW
“PROBLEMS”
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@christytannerChristy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile
THANK YOU
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