thinkla trends breakfast 2013 - christy tanner presentation

The Next Big Thing

@christytanner

SVP & GM, CBS Interactive Media Group

• What makes a hit?

• What are the latest media consumption trends?

• What’s hot?

midseason shows from TV Guide’s Watchlist

up-and-coming bands from Last.FM

the Oscar frontrunners from Metacritic

the best new restaurants from Chow.

Today’s Insights from CBSi Media Group

3

What do these shows

have in common?

4

TV Guide’s Top 10 New Fall Shows

Source: TV Guide Internal Data – Top 10 shows through Nov 12, 2013

9

They’re all about

ALIENS

10

Source: TV Guide Internal Data – Top 10 shows through Sept 5, 2013

Well … aliens, metaphorically, plus:

Superhumans

Time Travel

Fairy Tales

Vampires Vampires

Witches

11

Speaking of aliens …

Are you ready for Day of the Doctor?

12

How we watched as kids

14

How we watch with our children

15

What does the future hold?

16

Photo by Scott Macklin www.mcdm.uw.edu

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http://www.mcdm.uw.edu/

Can you guess

what show this is?

19

20

“My young son and I started

watching _________ together

many years ago …

Now he is 18 and going off to

college,

and _________ is over. …

21

“… Over the years I became

part of a group of otherwise

diverse people that got

seriously hooked on this

show…

22

“… Besides this forum, I regularly

discussed __________ with:

a major customer of my

company, and

a neighbor,

the guy who put up my gutters

last summer.”

2 kids that work at my local

Starbucks,

my son's friends,

my business partner,

Seriously: What’s the

real common thread

here?

24

It’s all about

shared experiences.

25

73% watch TV together as a family

Source: TV Guide TV Team Survey, November 2013, 1,665 respondents Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

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“We watch together

during several set times

each week. It becomes a

shared experience,

despite age differences.”

Source: TV Guide TV Team Survey, November 2013, 1,665 respondents

27


88% Favorite shows

45%

26%

Sports

Reality shows

24% Premieres or finales

23% Awards shows

What types of shows are shared

family experiences?

28

Two people, same room:

Different devices, different shows

have co-viewed

with a companion

at home

*up from 47% last year

52%


29


TV

Smartphone

PC/laptop

Tablet

Video game console

37%

30%

14%

10%

9%

What device is most important to

the children in your household?

30

86% of household children participate

in other activities while watching TV

48% Surf the Internet

45%

42%

29%

29%

Text their friends

Do homework

Talk to friends on social media

Play video games

28%

23%

Listen to music

Watch other videos


31

35% TV

28%

15%

10%

10%

Smartphone

PC/laptop

Video game console

Tablet


What device would they miss most

if taken away?

32

“They enjoy watching

their shows on a TV,

not a phone or any

other kind of device,

the most.”


33


46%

watch TV as their

most common after

school activity

34

56% regularly pay for content

38% Music

31%

17%

Movies

TV


35

53%

are more willing to

pay for content now

than in the past


36

60%

59%

40%

37

29% of household children

create videos and post them on:


88%

47%

44%

38

41% watch videos on these platforms


What does this mean

for the future of

entertainment?

39

Boredom is dead.

40

The fan experience is 24/7

41

Creativity flourishes everywhere

42

Great content is timeless

43

44

Why aren’t you posting tips on Chow?

Why haven’t you made a lyric video yet?

45

Everyone’s doing it

46

Why does the Metrolyrics audience

research lyrics?

73% Playing now

18%

8%

Lyric videos

Bets

Source: MetroLyrics Site Survey

47

The next big thing

should be …

YOU

48

What’s the

Next Big Thing?

50

Our track record in predictive insights:

TV Guide’s Watchlist has correctly predicted hits 4 seasons in a row

#1

#1

#1

#1

51

Source: TV Guide Internal Reporting, May-Nov 2013

Top 3 new midseason shows

1

2

3

52

Source: Last.fm; November 13, 2013

1

2

3

LoLo

HIRIE

Cosmo Sheldrake

This week’s top 3 artists to watch

53

Source: Metacritic.com – November 13, 2013

The 3 best-reviewed movies in theaters

12 Years a Slave

Gravity

Captain Phillips

54

Source: Chow.com – November 13, 2013

3 Chow-tastic LA restaurants

1

2

3

Shunji Japanese

Cuisine

Bucato Restaurant

Flavor Garden

55

Predictions

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#1: Within 18 months, all movie theaters will allow

texting throughout the show

57

#2: Within 2 years, a superstar musician will interact

directly with every single person in this audience

58

#3: Within 3 years,

at least one of these movie stars

will star in a TV series

? ? ? ?

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Questions?

60

thinkla trends breakfast 2013 - christy tanner presentation

Education