The Next Big Thing
@christytanner
SVP & GM, CBS Interactive Media Group
2
• What makes a hit?
• What are the latest media consumption trends?
• What’s hot?
midseason shows from TV Guide’s Watchlist
up-and-coming bands from Last.FM
the Oscar frontrunners from Metacritic
the best new restaurants from Chow.
Today’s Insights from CBSi Media Group
3
What do these shows
have in common?
4
5
6
7
8
TV Guide’s Top 10 New Fall Shows
Source: TV Guide Internal Data – Top 10 shows through Nov 12, 2013
9
They’re all about
ALIENS
10
Source: TV Guide Internal Data – Top 10 shows through Sept 5, 2013
Well … aliens, metaphorically, plus:
Superhumans
Time Travel
Fairy Tales
Vampires Vampires
Witches
11
Speaking of aliens …
Are you ready for Day of the Doctor?
12
13
How we watched as kids
14
How we watch with our children
15
What does the future hold?
16
18
Can you guess
what show this is?
19
20
“My young son and I started
watching _________ together
many years ago …
Now he is 18 and going off to
college,
and _________ is over. …
21
“… Over the years I became
part of a group of otherwise
diverse people that got
seriously hooked on this
show…
22
“… Besides this forum, I regularly
discussed __________ with:
a major customer of my
company, and
a neighbor,
the guy who put up my gutters
last summer.”
2 kids that work at my local
Starbucks,
my son's friends,
my business partner,
23
Seriously: What’s the
real common thread
here?
24
It’s all about
shared experiences.
25
73% watch TV together as a family
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
26
“We watch together
during several set times
each week. It becomes a
shared experience,
despite age differences.”
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
27
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
88% Favorite shows
45%
26%
Sports
Reality shows
24% Premieres or finales
23% Awards shows
What types of shows are shared
family experiences?
28
Two people, same room:
Different devices, different shows
have co-viewed
with a companion
at home
*up from 47% last year
52%
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
29
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
TV
Smartphone
PC/laptop
Tablet
Video game console
37%
30%
14%
10%
9%
What device is most important to
the children in your household?
30
86% of household children participate
in other activities while watching TV
48% Surf the Internet
45%
42%
29%
29%
Text their friends
Do homework
Talk to friends on social media
Play video games
28%
23%
Listen to music
Watch other videos
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
31
35% TV
28%
15%
10%
10%
Smartphone
PC/laptop
Video game console
Tablet
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
What device would they miss most
if taken away?
32
“They enjoy watching
their shows on a TV,
not a phone or any
other kind of device,
the most.”
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
33
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
46%
watch TV as their
most common after
school activity
34
56% regularly pay for content
38% Music
31%
17%
Movies
TV
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
35
53%
are more willing to
pay for content now
than in the past
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
36
60%
59%
40%
37
29% of household children
create videos and post them on:
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
88%
47%
44%
38
41% watch videos on these platforms
Source: TV Guide TV Team Survey, November 2013, 1,665 respondents
What does this mean
for the future of
entertainment?
39
Boredom is dead.
40
The fan experience is 24/7
41
Creativity flourishes everywhere
42
Great content is timeless
43
44
Why aren’t you posting tips on Chow?
Why haven’t you made a lyric video yet?
45
Everyone’s doing it
46
Why does the Metrolyrics audience
research lyrics?
73% Playing now
18%
8%
Lyric videos
Bets
Source: MetroLyrics Site Survey
47
The next big thing
should be …
YOU
48
49
What’s the
Next Big Thing?
50
Our track record in predictive insights:
TV Guide’s Watchlist has correctly predicted hits 4 seasons in a row
#1
#1
#1
#1
51
Source: TV Guide Internal Reporting, May-Nov 2013
Top 3 new midseason shows
1
2
3
52
Source: Last.fm; November 13, 2013
1
2
3
LoLo
HIRIE
Cosmo Sheldrake
This week’s top 3 artists to watch
53
Source: Metacritic.com – November 13, 2013
The 3 best-reviewed movies in theaters
12 Years a Slave
Gravity
Captain Phillips
54
Source: Chow.com – November 13, 2013
3 Chow-tastic LA restaurants
1
2
3
Shunji Japanese
Cuisine
Bucato Restaurant
Flavor Garden
55
Predictions
56
#1: Within 18 months, all movie theaters will allow
texting throughout the show
57
#2: Within 2 years, a superstar musician will interact
directly with every single person in this audience
58
#3: Within 3 years,
at least one of these movie stars
will star in a TV series
? ? ? ?
59
Questions?
60