thinkla mobile breakfast 2014 - coco jones presentation

12
HELLO ThinkLA MOBILE BREAKFAST MARCH 20, 2014

Upload: thinkla

Post on 08-May-2015

1.384 views

Category:

Education


1 download

TRANSCRIPT

Page 1: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

HELLO

ThinkLA MOBILE BREAKFASTMARCH 20, 2014

Page 2: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

A mobile shopping companion that informs,

rewards and delights.

Page 3: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation
Page 4: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

AND THIS IS WHERE THEY ARE

84%of shoppers use their smartphone while in-store

$1.4 trillionDigital-influenced in-store sales(vs $300 billion ecommerce sales)

$3.2 trillionBricks and mortar retail market

Sources: Experience Radar 2011, Forrester 2014, Google 2013

73%of shoppers research a productonline before buying

Page 5: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

How would you engage shoppers…

with a digital overlay on the physical store?

Page 6: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

Engage at home

Page 7: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

Pull into store

Page 8: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

Influence & drive purchase

Page 9: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

Engage at home Give a reason

to go

Pull into store

Greet & starta dialogue

Influence & drive purchase

(Loop it back)

Page 10: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

Largely, technology has been the missing piece

Page 11: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

iBeacon + Mobile UsageChanges That

Enabling Technology

Consumer Demand Brand + Retailer Imperative

Page 12: thinkLA Mobile Breakfast 2014 - Coco Jones Presentation

Proprietary and ConfidentialPlease Do Not Share Externally

Here’s how it feels…