thinkla breakfast: marketing to women now 2013 - nbcuniversal

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Page 1: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

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Page 2: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal
Page 3: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

@NBCUAMPD

Page 4: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

Content Delivery / Personalization

Page 5: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal
Page 6: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

Immersive Experiences / Contextual Storytelling

Page 7: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

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Page 8: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

Which group is BIGGER?

Married Moms Single Moms Single Women

(no kids)

Married Women

(no kids)

Page 9: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

It might surprise you…

Married Moms Single Moms Single Women

(no kids)

Married Women

(no kids)

MILLION

36.7 MILLION

34.5 MILLION

26.3 MILLION

12

Page 10: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

Changing Perspectives

Page 11: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

Creating Connections

Page 12: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

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Page 13: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

Shared Assets

Page 14: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

‘Brand You’

Page 15: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

Interactive Storytelling

Page 16: thinkLA Breakfast: Marketing to Women Now 2013 - NBCUniversal

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