thinkla digital wolves presentation slides
TRANSCRIPT
D I E T M A R D A H M E N
COPYRIGHT: DIETMAR DAHMEN 2015 ALL RIGHTS RESERVED www.dietmardahmen.com
D I E T M A R D A H M E N
D I E T M A R D A H M E N
ADAPTATIOND I E T M A R D A H M E N
AVOID DEATHD I E T M A R D A H M E N
D.Dahmen D I E T M A R D A H M E N
THE WORLD WILL NOT ADAPT TO YOU.
D.Dahmen D I E T M A R D A H M E N
YOU HAVE TO ADAPT TO THE WORLD.
PERMA- REVOLUTION
D I E T M A R D A H M E N
D I E T M A R D A H M E N
DIGITAL REVOLUTION
D I E T M A R D A H M E N
DIGITAL IS CODE
D I E T M A R D A H M E N
DNA IS CODE
D I E T M A R D A H M E N
BIOLOGICAL CODE COMMUNICATES
D I E T M A R D A H M E N
DIGITAL CODE COMMUNICATES
D I E T M A R D A H M E N
BIOLOGICAL CODE MULTIPLIES
D I E T M A R D A H M E N
DIGITAL CODE MULTIPLIES
D I E T M A R D A H M E N
BIOLOGICAL CODE DOMINATES OUR LIFE
D I E T M A R D A H M E N
DIGITAL CODE DOMINATES OUR LIFE
D I E T M A R D A H M E N
ONE USER MANY COMPUTERS
D I E T M A R D A H M E N
WE WANT CROSS DEVICE IDENTIFICATION
D I E T M A R D A H M E N
WE WANT CROSS DEVICE MARKETING
D I E T M A R D A H M E N
WE WANT CROSS DEVICE STORYTELLING
D I E T M A R D A H M E N
TECH. IS A PART OF US
D I E T M A R D A H M E N
WE ARE CYBORGS
D I E T M A R D A H M E N
WE ARE OUR PHONE
D I E T M A R D A H M E N
WE ARE WHAT
WE SHARE
BRANDS ARE THE
MIRROR D I E T M A R D A H M E N
D I E T M A R D A H M E N
… IN WHICH
I SEE MYSELF
D I E T M A R D A H M E N
WHERE IS THE AD?
D I E T M A R D A H M E N
D I E T M A R D A H M E N
UNIQUE SELLING PROPOSITION
D I E T M A R D A H M E N
UNIFORM SELLING PROPOSITION
D I E T M A R D A H M E N
I S P
D I E T M A R D A H M E N
INDIVIDUAL SELLING PROPOSITION
D I E T M A R D A H M E N
IS MY MARKETING
RIGHT FOR
MANY
D I E T M A R D A H M E N
ARE THERE ENOUGH
PEOPLE TO WHOM
IT IS WRONG
D I E T M A R D A H M E N
ARE THERE ENOUGH
PEOPLE WHO DISLIKE
WHAT I DO
D I E T M A R D A H M E N
KIDS LOVE IT
D I E T M A R D A H M E N
MOMS HATE IT
D I E T M A R D A H M E N
INNOVATION
D I E T M A R D A H M E N
GO SOMEWHERE NEW
D I E T M A R D A H M E N
IF YOU CONTINUE TO BE CLARK KENT…
D I E T M A R D A H M E N
…YOU WILL NOT BECOME SUPERMAN!
D I E T M A R D A H M E N
YOU NEED TO LEAVE THE OLD BEHIND
D I E T M A R D A H M E ND I E T M A R D A H M E N
BECAUSE OF BREATHABLE OXYGEN
D I E T M A R D A H M E ND I E T M A R D A H M E N
LIFE EXPLODED
D I E T M A R D A H M E ND I E T M A R D A H M E N
BECAUSE OF BREATHABLE DATA
D I E T M A R D A H M E ND I E T M A R D A H M E N
BUSINESS EXPLODES
D I E T M A R D A H M E ND I E T M A R D A H M E N
IN OUT
D I E T M A R D A H M E ND I E T M A R D A H M E N
IN OUT
D I E T M A R D A H M E ND I E T M A R D A H M E N
WITH DATA YOUR BUSINESS WILL FLOURISH
D I E T M A R D A H M E ND I E T M A R D A H M E N
WITHOUT DATA YOUR BUSINESS WILL DIE
THE EXISTINGD I E T M A R D A H M E N
OPTIMIZES WHY
THE DETAILSD I E T M A R D A H M E N
IMPROVES WHY
D I E T M A R D A H M E N
2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %2 % + 2 % + 2 %
D.Dahmen
BUT… D I E T M A R D A H M E N
D I E T M A R D A H M E N
YOU WILL NOT DO THE LEAP
D I E T M A R D A H M E N
WHY NOT
BIG PICTURED I E T M A R D A H M E N
LOOKS AT THE WHY NOT
BIG PICTURED I E T M A R D A H M E N
COMMUNICATIOND I E T M A R D A H M E N
D I E T M A R D A H M E N
WHY NOT EVERY WHERE?
D I E T M A R D A H M E N
WHY NOT EVERY KIND?
D I E T M A R D A H M E N
FIVE OBSERVATIONS
D I E T M A R D A H M E N
THE MARKET FOR THE SINGLE SOLUTIONS IS UNSTABLE
D I E T M A R D A H M E N
THE MARKET FOR THE BASIC NEED IS STABLE
D I E T M A R D A H M E N
FIND THE BASIC NEED
D I E T M A R D A H M E N
THE SOLUTIONS GET MORE SIMPLE FOR THE USER!
D I E T M A R D A H M E N
SIMPLIFY
D I E T M A R D A H M E N
TIME-FRAMES WE THINK IN GET EVER SHORTER
D I E T M A R D A H M E N
MAKE STUFF FASTER
D I E T M A R D A H M E N
THE SOLUTIONS MOVE FROM SILO TO ECO-SYSTEM
D I E T M A R D A H M E N
RUNNER SYSTEM
TRAININGCHEERSCOMPETITION
D I E T M A R D A H M E N
TRAININGCHEERSCOMPETITION
EVENTS
HEALTHCARE TRAVEL
INSURANCE
MEDIANUTRITION
RUNNER ECO-SYSTEM
D I E T M A R D A H M E N
FIND PARTNERS TO GROW AN ECO-SYSTEM
DISRUPTION
D I E T M A R D A H M E N
DISRUPTION
D I E T M A R D A H M E NKILLS THE OLD
D I E T M A R D A H M E N
TECHNOLOGY IS NOT A GOAL IN ITSELF
D I E T M A R D A H M E N
THE DRIVER OF YOUR VISION TECHNOLOGY IS
D I E T M A R D A H M E N
LEADERS LOOK FOR BIG NEW IDEAS
D I E T M A R D A H M E N
LEADERS BREAK THE OLD RULES!
D I E T M A R D A H M E N
LEADERS MAKE THE NEW RULES!
D I E T M A R D A H M E N
THANKYOU
D I E T M A R D A H M E N
COPYRIGHT: DIETMAR DAHMEN 2015 ALL RIGHTS RESERVED www.dietmardahmen.com