thinkla adu: account planning 2014 - larry lac

If you don't know where you are going, any road will get you there.

- Lewis Carroll

Thursday, April 17, 14

http://www.brainyquote.com/quotes/quotes/l/lewiscarro165865.html




I never planned to work in social media, strategy or advertising.

And here’s exactly how I wound up in it.


chase whatever drives you


chase whatever drives youit will always pay off.


I said no to an engineering scholarship, to go into debt as a film student.


but I learned about the world it takes to tell a great story.


find the truth


find the truthand how to wield it


Film degree in hand, I realized something about the working world,

I had to eat.

So I turned a minor in screenwriting into a foot in the door for journalism - covering digital/entertainment beat.


“Frankly I just don’t get it or use it, but its what

the kids are doing these days.”

- David Stern

“THAT WAS OFF RECORD!”

- his publicist


learn the rules


learn the rulesso you know how to breakthem.


I moved from journalism to PR - at the bottom of the barrel, as junior assistant publicist.

I learned all the traditional principles of public relations from a legendary NYC firm.


and disregarded most of them.

<


sometimes I regretted it.

#BFFs


put it all together


+ +


= what virality looks like

+ +


+

and one more.


thank you.


thinkla adu: account planning 2014 - larry lac

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