IMITATE, STEAL, MIX, MASH a strategy how-to

SWEETIE, YOU DON’T BELONG HERE.

- FARIS

NOTHING COMES FROM NOTHING

- GEORGE LOIS

HE CUTS UP SONGS, LOOPS BEATS, AND MIXES SAMPLES TO CREATE A RE-CONTEXTUALIZED, FRESH SOUND.HE IS NOT A DJ.

- URBAN DICTIONARY

THREE WAYS

BE A CULTURAL ARBITER

BE A METHOD ACTOR

BE A MAKER

ONE EXAMPLE

NO SAFETY

NET(a bad insight)

LIVE WITH

WALMART FAMILIES

FOR 2 WEEKS

LIVE WITH

WALMART FAMILIES

FOR 2 WEEKSLOLZ

STORIES PULLED FROM THE CART(a better idea)

DASHBOARD TO PROVE THE IDEA’S BANDWIDTH

MAKE SOMETHING

BORROW FROM

CULTUREHow to do exaggerated

human truths, storytellingHow to talk about price and EDLP

MODERN FAMILY COUPON CRAZY

Every cart tells a story.