chronology of news creation and distribution
Post on 24-Jun-2015
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UG alertssocial media input
reportingagencies
databases
eyew
itnes
s mat
eria
l photo, video(agency, own, UG
inte
rvie
ws
archive
links
geo
mas
h-up
UG comments
SMS
Basic Story Online. Tweet
Into Social Media for attention
Enhanced web
Repack for radio, TV ($)
Newspaper Other
“Big Fire Downtown”
“In Hotel Ambassador”
“Firemen’swork, live”
“Guests safeEvacuation”
“How it started”
“Full coverage”
NEWS FLOW: many sources, many outputs. Readers cooperate. Your brand owns the live news. Ads in all outputs
tweets
user to user
SOURCES
OUTPUT
CONTENT
The day after:
reactions, hows…Flicker,
YouTube to gather UGinfo
graphics
official sources
protagonists[fern
ando
sam
anie
go.c
om]
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